If you’re expecting a baby, navigating life with a newborn, chasing after a toddler, or simply looking for trusted advice, family fun and the latest parenting products, then it’s time to mark your calendar. Mama Magic is returning to Johannesburg from 3 to 5 July 2026, bringing together everything parents and parents-to-be need under one roof.
Taking place at the Gallagher Convention Centre, MamaMagic is South Africa’s most-loved parenting and baby event, designed to support families through every stage of early parenthood, from pregnancy and newborn life to toddlerhood and beyond.
What Can You Expect at MamaMagic?
Think of it as a one-stop destination for all things pregnancy, baby and parenting.
🍼 Discover the latest baby and parenting products
🛍 Shop exclusive show specials and trusted brands
👶 Test and compare baby essentials
🎤 Learn from experts and specialists
🤍 Connect with other parents and families
🎉 Enjoy fun, family-friendly experiences and entertainment
Whether you’re preparing for your first baby or looking for inspiration for your growing family, there’s something for everyone.
Experience the VIP Baby Shower Lounge
One of this year’s highlights is the exclusive VIP Baby Shower Lounge.
Created especially for expecting parents, this premium experience offers:
✨ Expert talks and practical advice
✨ One-on-one consultations with doulas
✨ Fun games and activities
✨ Baby massage demonstrations
✨ Guidance on the first 30 days at home
✨ A special space for dads to learn how to support mom during this exciting journey
*And that’s not all. Ticket holders for the VIP Baby Shower Lounge also stand a chance to win pregnancy essentials worth more than R100,000.
*Terms and Conditions Apply
Bluey Is Coming to MamaMagic!
Calling all Bluey fans!
For the very first time, MamaMagic will host the Bluey Live Interactive Experience featuring Dance Mode.
Join Bluey and her little sister Bingo for live games, music, dancing and interactive family fun that little ones will absolutely love.
And if your household is anything like most households with young children, this is guaranteed to be one of the highlights of the weekend.
There Are Amazing Prizes Up for Grabs
In addition to all the shopping, learning and family fun, visitors also stand a chance to win incredible prizes throughout the event, including pregnancy and parenting essentials valued at more than R100,000.
Special Offer for SA Mom Blogs Readers
As a special gift for the SA Mom Blogs community, readers can use the code:
TINY3JUL to redeem complimentary access to MamaMagic on Friday, 3 July 2026.
Terms and conditions apply.
Win a VIP Bluey Meet-and-Greet Experience!
One lucky SA Mom Blogs reader will win:
💙 1 x VIP Bluey Meet-and-Greet Package, including:
- 2 x Adult VIP Bluey Tickets
- 2 x Child VIP Bluey Tickets
This is the ultimate Bluey experience for one lucky family!
Enter now by commenting on the Instagram Post or Facebook Post.
Event Information
📅 Dates: 3 to 5 July 2026
📍 Venue: Gallagher Convention Centre, Johannesburg
Show Times
Friday, 3 July: 09:00 – 18:00
Saturday, 4 July: 09:00 – 18:00
Sunday, 5 July: 09:00 – 17:00
Ticket Prices
🎟 Adults – R120
🎟 Children over 2 years – R50
🎟 Pensioners – R100
🎟 Children under 2 – Free
🎟 VIP Baby Shower Lounge Pass – R250 per person (partners welcome)
Tickets can be booked here:
https://shop.ticketpro.co.za/seller/exposure-marketing-4ym5
For more information:
Follow MamaMagic on social media:
📸 Instagram: @mamamagicsa
📘 Facebook: MamaMagicSA
🎵 TikTok: @mamamagicsa
WhatsApp Channel (follow for updates)
We can’t wait to see you and your family at MamaMagic 2026!
Disclaimer: This post is sponsored by Mama Magic.
Check out our previous posts on Mama Magic:
Seven Interesting New Products at Mama Magic 2017
WIN BLUEY TICKETS: CLICK HERE.(Insta) or here (Facebook)
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