Did you buy a product because you watched a video where a creator shared their experience of it? User Generated Content is that which is created by the consumer rather than the brand itself. This is … [Read more...]
Social Sells Summit – 8 -12 September 2025
Everyone seems to be selling successfully on social media - but how do they do it? And how do you do it without being sleezy? Join myself and other experts at the Social Sells Summit - where you can … [Read more...]
Inside Imagine That Selfie Museum: The Story, The Spaces, and What Makes It Awesome
Little did Melissa Palmer and Natasha Carmody know, when they went on a business trip to Joburg, that a seed of an idea would be born for an amazing new opportunity. It all started with taking a … [Read more...]
Trends: Is There a Shift from Long Form to Short Form Content?
I've been thinking lately about how content creation is constantly changing, and particularly how it's changed in the last few years. I've gathered some observations and news articles together to … [Read more...]
Purposefully Influencing Awards 2025
I am thrilled to announce that content creators are being recognised in the form of these awards which will reward those who produce outstanding content in up to thirty categories. These awards are … [Read more...]
Simple Steps Blogging and Content Creation Summit: What I’ve Learnt from Interviewing 18 Experts
On one of the lessons that I teach on my online ESL classes, the question is asked: "How do you research a topic?" The answer is: you can read books, you can search online, news articles, look at … [Read more...]
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