Simple Steps Blogging and Content Creation Summit: What I’ve Learnt from Interviewing 18 Experts

On one of the lessons that I teach on my online ESL classes, the question is asked: “How do you research a topic?” The answer is: you can read books, you can search online, news articles, look at images, do surveys, use personal experience or you can interview experts. In today’s ever changing blogging and content creation field, you might not find the most up to date books or the most reliable results online. The best way to learn about what is working now is to interview current successful people and learn something from what they are doing. That is the goal of the Simple Steps Blogging and Content Creation Summit 2025: to learn from expert advice and use this to improve ourselves as we put our creative content out into the world.

I’m thrilled to share these experts with you and I thought I would share with you a few things I’ve taken away with me from these amazing bloggers, content creators and influencer managers.

1. We have to keep up with AI or else we will be left behind. You have to be able to use this to help your audience take their problems and find solutions. Ryan Robinson shows us how to make your own AI tool for your blog or website. (And check out what I’ve built so far here)
2. We need to channel that creativity into measurable data and come up with plans, says Marion Nowak.
3. The trick to getting excellent family photos – thanks Natasha van Zyl!
4. How to get my hot mess of a Canva organised – with Brenda Cadman.
5. How to take my disorganised thoughts and put them into ordered lists on Trello – with Ashley Mann.
6. What brands are really looking for – and it’s not the numbers – with Zane Heydenrych and Katya Guerra-Bayley.
7. Exactly what is working now to grow TikTok and Instagram with influencers Shaney Vijendranath, Firdows Jardien, and Riona Maharaj plus an expert up to date presentation from Cat Griffin.
8. Why I need to stop working so much before I burn out – with MG (Marelize Geral)
9. Creating content is also a way to process a life in isolation – mental health matters so much! with Karabo Mokoena
10. I’m going to need to change my website a bit and use other ways for traffic after listening to Becky Beach on how to sell digital products. I also learnt some tips on this topic from Deidre Johnson.
11. Awesome insights on how to pitch brands on your own terms with Jenny Melrose.
12. Not to rush but to take pride in content creation – from Darren Meltz.
13. Some absolute gold nuggets from Khatiya Mwewa “Shift your goal from “going viral” to “gathering data.” If you want to go viral, you’re in the wrong industry baby. You need to pivot. Each post will teach you…. if something hasn’t done well, you need to go back to the analytics.”

There is honestly so much, I can’t fit it all on this page. You’re going to have to sign up and listen to them, first hand.

So… what are you waiting for?

Sign up here.

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