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Social Sells Summit – 8 -12 September 2025

September 2, 2025 by Heather Step Leave a Comment

Everyone seems to be selling successfully on social media – but how do they do it? And how do you do it without being sleezy? Join myself and other experts at the Social Sells Summit – where you can listen to experts telling you how to stop the scroll and get results.

The Social Sells Summit - a picture of all the speakers - 8 - 12 September 2025

This summit is put together by Cat Griffin. Cat hosts a number of summits and bundles but she actually started in social media. She started as a travel influencer and grew her account to 100k after having a bet with her husband. She also loves all things social media and teaching us all about that. These days, because of being so busy with the summits and bundles, she isn’t so active on Instagram, but you can check out her out here: Visit her website and Instagram @catgetssocial and @a.traveling.girl

Cat also featured in my summit and her presentation was called “Instagram in 2025,” and she had some really useful things to share. (You can still get the recordings here). Another interesting thing about her is that she is from the UK but lives in Korea.

I’ll also be doing a presentation all about how to do social media leading up to a summit and how I did the video snippets and promoted the speakers.

This virtual summit isn’t about tricking the algorithm or posting endlessly to nowhere. Instead, you’ll learn how to:

 ✅ Sell with integrity – no sleazy tactics  

 ✅ Find a rhythm that aligns with your life and business  

 ✅ Convert your conversations into clients without burnout  

 ✅ Lead with strategies that feel authentic and sustainable

To help you achieve these goals, here is the lineup of speakers:

Sell without the Sleaze

Heather Step - How to sell a summit on social - speaker at the social sells summit
  • Sarah Raanan: Selling What You Know (Without turning into a sleazy salesbot) (Day 1) @itssarahraanan
  • Megan Kachigan: Ethical Sales Strategies That Actually Work (Day 1) @megankachigan
  • Susan Trumpler: Turn Social Media Besties into Paying Clients (without feeling salesy!)
  • Kelsey Silver: Decode Your DMs: How to Turn Conversations into Clients Without Being Online 24/7 (Day 1) @KelseyESilver
  • Heather Step: How to Sell a Summit on Social (Day 4) @samomblogs
  • Laura Coulter: Just Talk. The Rest Can Be Systemized (Day 5) @EfficaAI
  • Sydney O’Brian: The Buyer Behaviour Shift No One’s Talking About (And How It’s Changing Sales On Social) @sydneyobrien.co

Platform Power

Pinterest

  • Hemapriya Natesan: Delegate & Dominate Pinterest (Day 1) @hemapriya.com_official
  • Alex Jean Grunwell: Making Content Work Harder: Your Pinterest Content Stack for Evergreen Marketing (Day 2) @simplyalexjean
  • Frances Vidakovic: Cool Ways To Get Traffic From Pinterest In 2026 (Day 4)
  • Dana Bahr: Pin, Post, Profit: Creating Evergreen Pinterest Funnels That Sell While You Sleep @danas.desk.nc

LinkedIn

  • Julia Zatta: 10 Copywriting Tips to Make Your LinkedIn Posts Pop (Day 3) @juliazatta_copywriter
  • Tiffany Ngu: LinkedIn for Leads: How Coaches & Creators Are Quietly Booking Clients Without Paid Ads (Day 4) (website)

Facebook

Maylene May: From Likes to Loyalty; Tips for Turning Your Groups into Community-Driven Sales (Day 3) @business_dominatrix_maven

Kirsten Robinson _ I revived my Instagram in 30 days

Instagram

  • Kristen Robinson: Back on the ’Gram: How I Revived My Instagram in 30 Days and Built a Consistent Posting Rhythm That Converts (Day 1) @ExplodeYourAudience
  • Cat Griffin: Evergreen your Instagram (Day 3)
Aprille Reed - 11 Ways to Monetize on TikTok

TikTok

  • Aprille Reed: 11 Ways to Monetize on TikTok (from 0 to 10K Followers) (Day 5) @aprille.reed @aprillereed

Creative & Authentic Content

Kayleigh King - Shot list and DIY brand photography
  • Jill Pavlov: What Improv Taught Me About Social Media That Marketing Never Did (Day 1) @comedyjill
  • Kayleigh King: How to Build a Creative Shot List + Introduction to DIY Brand Photography (Day 2) @wildkindphotography
  • Jenn Prochaska: You’re Too Good at What You Do (And It’s Killing Your Content) (Day 2) @writemarketing
  • Amy Ayres: Offbeat Ink Presents: Breaking the Feed (Meaningful and Intentional Social Media That Doesn’t GIve You The Ick) (Day 3) @amyayreswrites

Efficiency & Visibility

Dr Tracey Davis - 311% Instragram growth based on energy not hustle
  • Heather Ritchie: Scroll-Stopping Social: How to Repurpose All Your Content with Less Effort Using AI (Day 1) @writerslifeforyou
  • Jenna Web: How to Authentically Use AI to 10X your art sales and social media reach @jennawebbart
  • Kira McCoy: Magnetic Marketing with a little help from AI (Day 4) @createalong
  • Nikki Hutson: The Social 5 Formula (Day 2) @itsnikkihutson
  • Maiko Sakai: Quizzes as a Fast Conversion Tool: Sell More on Social Without the Hard Sell (Day 3) @maikosakaibiz
  • Helen Garfield: Back and Better: How to Make a Social Media Comeback You Can Actually Keep Up With (Day 5) @creativesdesk
  • Dr. Tracy Davis: From Overwhelm to Aligned Visibility: A 311% Instagram Growth Strategy Rooted in Energy, Not Hustle (Day 5) @theheartworkhub
  • Marin Johnson: Signature Social Series: The Content Strategy You’re Missing (Day 4) @learnwithmarin
  • Becky Nieves: Break Up with the Algorithm (Say 5) @beckythecyclebreaker

There’s also a valuable swag bag of goodies from these speakers!

It’s totally free, fully online, and you can catch each session for 24 hours after it goes live!

You can check out all the details here. (affiliate link)

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samomblogs

🔸Content creators 🔸Bloggers 🔸Influencers 🔸Awesome Moms🔸#samomblogs #mommyblogger
Founded by Heather Step heather@samomblogs.co.za PE/Gqeberha

You have the power to shape this event! Tell me w You have the power to shape this event!

Tell me what and who you would like to see at a content creation summit!

Link in bio! 
#samomblogs #contentcreators #influencers #survey
Where has the time gone? Nicky is going into Grade Where has the time gone? Nicky is going into Grade 7 this year.
How has your first day gone, moms?
Nicky had to walk quite a bit today, lots of cars at the school. But we managed to get all the stationery etc on time. 

Happy new school year! I started back on my exercise routine and feeling a lot better.

#samomblogs #firstdayatschool #lastyearofprimaryschool
Hi guys and happy new year! I hope it will be a go Hi guys and happy new year!
I hope it will be a good one for you.

Up on the blog I have a new blog post about all the back to school specials. You can get some really cheap school shoes from 99 cents and R75 if you meet certain conditions. So check out the post!

#samomblogs #backtoschool2025📚✏️ #backtoschoolsale #backtoschool📚 #backtoschoolfashion
We just spend some really fun few days in East Lon We just spend some really fun few days in East London.

I'm super blessed because although I've lost a husband, I haven't lost his family. And Nicky had a fab time with all the cousins.

#samomblogs #holidays #cousins #chess #swimming
"Humbled" I asked Nicky how he felt after a week "Humbled"

I asked Nicky how he felt after a week of Mzanzi, the interprovincial chess tournament. Nicky played Board 1 for Eastern Cape A team. That meant that he faced the top players in his age category from all over the country.

He won 3 and lost 3 for the team section.

Tuesday was especially brutal. Three rounds in one day (9am, 2pm and 7pm). 

He was also not well. Sore throat and coughing. We went to the doctor on Wednesday, missed the team photos and continued on with the individual competition.

The individual one can take up to four hours. Nicky was doing about an average of three. 

He won 2 and drew 4. From a starting rank of 6 he ended up 17. 

"They don't make any mistakes" he said. 

Last night we watched Mission Impossible with Tom Cruise getting himself out of the submarine. I told Nicky that whatever difficult position he finds himself in, he can do it. 

He drew the last one.

I'm super proud of him and what he has endured this week. It hasn't been easy. He has tried his best. And, like all the other chess parents, I've sat there and waited. 

For me it's not about where he came. It's the joy of the game. While the team prize giving went on, we played in the arcade. After the individual game was done we played in the escape room. (We totally weren't able to escape but it was an experience)

Wherever this chess journey takes him, I will follow and support. And always help him find the joy. ♟️

#samomblogs #chess #chesstournaments
We went to Playland last night and had a lot of fu We went to Playland last night and had a lot of fun!
Nicky was big enough to go on the break dancer this year and I watched him go twice! He also loved that pendulum swing one. 
For me, I still love the big wheel the best.

On thing I am thrilled about: they had candy floss this year! Getting Nicky some of that was so cool because we used to do that as a child.

So long, Playland, and thanks for the memories!

#Playland #playlandnmb #funfair #NMBContentCreator #sharethebay
We received this delivery of Afrikaans pop up and We received this delivery of Afrikaans pop up and scratch and sniff books for little kids.

- Wat ruik so? In die huis
- Wat ruik so? Op die plaas
- Jan en die Boontjierank 
- Rooikappie en die Wolf

I think if I was a little Afrikaans kid I would love them. Nicky is just having fun sniffing everything. 😂

#books #afrikaans #afrikaanskinderstories #afrikaanskinderboeke #samomblogs
What happens when amazing content creators and bra What happens when amazing content creators and brands get together?

Sheer magic!

We just got the photos back from 📷@lensationpictures2021 and we are blown away!

Thank you so much!

🤳Thank you to @imaginethatselfies for providing backdrops of fun. You guys have a venue for imagination! 

🎭Thank you to Gary from @centrestagepe for providing your venue and for your help and patience with us.

💓Thank you @africacreatorfest for the sponsorship of the food, the lanyards, the bags. We appreciate the connection.

👨‍🍳Thank you @sphascookout for the amazing food! So well presented!

💃Thank you @sinolwaziapril for stepping up and being our guest speaker and sharing your tips.

🦎Thank you to the team from @yellowlizardcreative who really got into the bright yellow spirit of things!

💄Thank you to the team from @woolworths_sa for your elegant table and the samples you gave us
 
📸Thank you @041online.mag Eleonor for giving us a prize and sharing with us.

🍹Thank you @vivs_juice_bar for the drinks, they were delicious. And @chateaudelrei - you really added to the vibe. 

🌊Thank you @nelsonmandelabay tourism for giving us goodies for our bag and sharing the day with us. 

🛍Thank you @baywestmall for the vouchers.

Thank you for every content creator that showed up. Thank you for bringing the joy!

❤️And lastly to my partner in crime... @lwando_joko_sipeliti thank you for making this whole thing a reality.

To many more!

Please check out my blog post for more pics and more details about the event.

#samomblogs #nmbcontentcreators #africacreatorfestival #imaginethatselfies #centrestage
An event took place on 14 November and I have fina An event took place on 14 November and I have finally put together a blog post on it.

The Purposefully Influencing Awards honors those who not only influence but do it with an impact.

I watched the video of the event and a few things stood out to me:

🏆 The founder of the event, Pearl Holdstock, shared how she had been influenced by an important woman in her life, and that is why acknowledging these people is important.

🏆Ally won best Homemaking content! Well done, Ally!

🏆 @princessyanja gave us some inspiration and told us that we were stars, and in being ourselves, that is how we shine.

🏆"I am because someone else did not show up." The importance of showing up from @mbalinhlaphoo

🏆Best social media entrepreneur @mbalibezuidenhout shared how making a plan has got her places.

🏆 I'm so proud of @funmammasa Judy! She won best blog. Her hard work has paid off and I appreciate her support as well.

🏆 From best make up content creator @colourme_sim Simphiwe: "If they don't give you a seat at the table, build your own table."

Check out my blog post!

#samomblogs ##purposefullyinfluencing
Looking for gifts or other household goods? You c Looking for gifts or other household goods?

You can save at Dischem!

Dischem better rewards gives you:

🏆10 percent off on top of prices across 140+ brands.
🏆5 percent pharmacy boost when handling your script
🏆5 percent more when paying with Capitec

I've always benefited with a Dischem card and now they are offering even more benefits.
I managed to get R13 off Nicky's deodorant! 

These savings are real. Better Rewards is not vibes, it's actual value.

@dischem_pharmacies #Dischembetterrewards
#samomblogs
I was doing a lesson on Isaac Newton and these quo I was doing a lesson on Isaac Newton and these quotes just resonated with me. 

We need to build bridges, not walls.

Be brave enough to make that guess.

Sometimes you have to make your own rules.

#samomblogs #isaacnewton #quotestoliveby
Lots of sparkle at the @thesheeoworkshop led by @y Lots of sparkle at the @thesheeoworkshop led by @your_motivationalcoach and @her_mindset_mentor /@millennial_mama_sa 

The company was good, the food was the delicious and the insights were flowing.

One thing I took away was this: you must feel enough in yourself before other people think you are. 

I also had fun starting a vision board and painting.

We also had a secret Santa swap and I was blown away by @nakita21 's amazing gift. She embellished a notebook, manicure set and cup with the themes of the workshop: dream, design and do.

No more excuses now for me with this powerhouse of inspiration behind me!

#samomblogs #@thesheeoworkshop #2026goals #dreamdesinanddo
When your exam is tomorrow and you're trying to le When your exam is tomorrow and you're trying to learn about the planets. And movement is your thing.
#samomblogs #exams
Some snapshots from today. What an amazing event. Some snapshots from today. What an amazing event. And I could not have done it without you @lwando_joko_sipeliti - she is the fire! 
We are doing all the great things #nmbcontentcreators 
#samomblogs #ACF2025
Getting all ready for the #NMBContentCreator meetu Getting all ready for the #NMBContentCreator meetup! 

#samomblogs #NMBContentCreator
So proud of this super star! First in his class, t So proud of this super star! First in his class, top five in the grade and senior chess trophy! Well done Nicky!

#samomblogs #awards #chess
What a treat! I enjoyed my pedicure with @nailsssb What a treat! I enjoyed my pedicure with @nailsssbynella. Not only did she make me bold enough to go for gel, she also fixed a broken nail. It's a lovely space and very close to my house. 
Plus she gave me water and pretzels! And a little gift afterwards with a Loyalty card.

Self care is all it's cracked up to be.

Take some time to look after yourself. You need it. 

Tell me something you did for yourself this week?
Had a lovely breakfast this morning with Anobia Is Had a lovely breakfast this morning with Anobia Ismail from MKR Consulting and crew. Lovely views and lovely company.

#samomblogs #ISA
"If you are a content creator, why are you not at "If you are a content creator, why are you not at the selfie museum?"

Lwando said it, but we are all thinking this! This place is packed with photo opportunities for you to shine and get some content banked for months to come. 

There are only 5 tickets left! Don't miss this amazing event!

See you there!

#samomblogs #imaginethatselfiemuseum #contentcreation #contentcreators #nmbcontentcreators #gqinfluencer #peinfluencer
Nicky's tech project is a Mars Rover! Notice the Nicky's tech project is a Mars Rover! 
Notice the solar panels, camera and antennae :)

#samomblogs #marsrover #techproject #thingswehavetodoforschool
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