You can have 5,000 followers and still leave a brand wondering, "But who is this person, really?" Blogging for authority shows your target audience what you know and how your work can help. It supports personal branding, builds brand authority beyond follower counts, and introduces the principles of thought leadership. Social media marketing matters, of course, but social platforms should support, not replace, the blog you own. Key Takeaways Authority in action: Two examples I … [Read More...]
Featured Post
Meet the Creator

Simple Steps Blogging and Content Creation Summit: What I’ve Learnt from Interviewing 18 Experts
On one of the lessons that I teach on my online ESL classes, the question is asked: "How do you research a topic?" The answer is: you can read books, you can search online, news articles, look at images, do surveys, use personal experience or you can … [Read More...]
Product Review

Making memories at Playland at King’s Beach, Port Elizabeth/ Gqeberha
I've got childhood memories of going to Playland. Once a year my dad would take myself and my sister and we would have a certain number of fun rides. Then, the highlight for me would be the candy floss! Well, I got the opportunity to share this fun … [Read More...]
All the Latest

Blogging for Authority: Build Trust Beyond Your Followers
You can have 5,000 followers and still leave a brand wondering, "But who is this person, really?" Blogging for authority shows your target audience what you know and how your work can help. It … [Read More...]

Panado® Understands Pain Doesn’t Always Look The Same In Little Ones
Little ones have their own way of saying "ouch" - some cry, some cling, some go quiet. When these moments come, Panado®’s Paediatric Range of syrups get to work immediately1 delivering the trusted2 … [Read More...]

Baby’s Nursery Organisation Johannesburg: From Baby Prep Panic to Peaceful Perfection
A well-organized nursery creates a calm, functional and welcoming space for baby and parents. Before organizing, the nursery may have cluttered shelves/cupboards, mixed toys, and supplies that are … [Read More...]

How to Keep Adult Wellness Products Safely Away From Children
This is a collaborative post. Our homes are filling up with all sorts of adult wellness and self-care products these days. That means it’s more important than ever to keep them safely away from … [Read More...]

Panado® Supports on-the-go Parenting With New Convenient 5 ml Sachets
Panado® knows that on-the-go parenting is not for the faint hearted. Mornings begin with the school run and quickly turn into a juggling act of school bags, a taxi ride, traffic, potholes and grocery … [Read More...]

