Meet the Honest Working Mom Blogger Nicole

Today we meet South African mom blogger Nicole Abrahams, who blogs at The Working Mom Method.

Nicole Abrahams shares the working mom method

1) What do you normally get up to on an average day?

My days start early and move fast. I’m up by 6 am, getting the kids ready, packing lunches, and out the door. I work full-time in a corporate role as a team lead, and I usually arrive at the office about an hour before my day officially starts. That quiet time before everyone else arrives online is where I plan my day, check my calendar, and get ahead of everything before the chaos begins. I collect my kids from school in the afternoon and finish my workday from home, usually wrapping up around 6 pm. Evenings are simpler: dinner, a shower, and some reading before bed. Sleep is non-negotiable for me. I aim for at least seven hours every night, and I protect that time fiercely.

2) How do you feel about motherhood — what are your struggles and joys?

Motherhood is the thing I am most proud of in my life. I have been doing it largely alone for most of my children’s lives, and it has shaped everything about who I am, how I spend my money, how I manage my time, how I show up every single day, even when I am exhausted. The struggle is the weight of it. There is no backup, no plan B, no one to step in when things get hard. Every decision lands on me. Financially, emotionally, practically, it is all mine to carry. But the joy is watching my kids become people. My eldest is 20 and financially independent. My youngest is the most thoughtful saver I have ever met. My son is figuring himself out. I raised them honestly, included them in our reality, and taught them the value of what they have. That, more than anything, is what I am proud of.

3) Tell us about your kids

I have three: my eldest is 20, my son is 15, and my youngest is 12. They are all completely different people. My eldest has been working since she was 16 and contributes to our household without being asked. My son is passionate, has big wants, and is slowly learning that those wants require work and patience. My youngest is a natural saver who budgets her pocket money and comes to me regularly to check her bank balance. I have tried to raise them with humility, financial literacy, and an understanding that life requires effort. So far, I think it’s working.

4) How did you start blogging?

Honestly, out of necessity and honesty. I looked around at what existed online for working moms, and most of it felt polished, unrealistic, or so far removed from my reality that I just couldn’t relate. I wanted to create something different. A space that was real. Where another working mom could read something and think, okay, this actually feels like my life. I started The Working Mom Method to share what actually works for me, not what looks good on the internet. Simple routines, honest money conversations, real self-care, real style on a real budget. I’ve been at it for a few months, and it’s become one of the most meaningful things I’ve done for myself in years.

5) Share a valuable blogging tip you’ve learned

Write from your life, not from what you think people want to read. The posts I was most nervous to publish on The Working Mom Method, the ones about selling my clothes at a Saturday market, about people noticing my worn clothes, about almost declaring bankruptcy – those are the ones that resonate most. Honesty is the differentiator. Anyone can write a list of tips. Not everyone is willing to tell the truth. Also, Pinterest is underrated for new bloggers. It has a much longer content lifespan than Instagram or TikTok, and a single pin can drive traffic months after you post it. Start there before you spread yourself across every platform.

6) If you make money from your blog

Not yet. The Working Mom Method is still very new, and I’m in the audience-building stage. But my goals go far beyond just making money from a blog. My long-term vision is to step away from corporate entirely and work on my own terms through what I’m building here. That means developing digital products, expanding into workshops or conferences, collaborating with other moms, and growing something that makes a meaningful impact on women who are navigating the same things I am. The income is part of it, but the bigger goal is freedom, connection, and doing something that actually matters. I’m building slowly and intentionally because I want what I build to be sustainable.