You can have 5,000 followers and still leave a brand wondering, "But who is this person, really?" Blogging for authority shows your target audience what you know and how your work can help. It supports personal branding, builds brand authority beyond follower counts, and introduces the principles of thought leadership. Social media marketing matters, of course, but social platforms should support, not replace, the blog you own. Key Takeaways Authority in action: Two examples I … [Read More...]
Meet the Creator
Food blog “Cupcakes and Couscous” launches new book!
I'm super excited to share that Teresa Ulyate, the South African mom blogger behind Cupcakes and Couscous, is launching a new cookbook of the same name. Details of launch: When: Thursday 7 September, 18:30 for 19:00 Where: Exclusive Books, … [Read More...]
Product Review
Orboot Review: There’s a diplodocus at my door!
If your kid is anything like my kid, he or she has probably had some whacky ideas about what they wanted as a pet. When we first came to PE Nicky wanted a penguin. "But where would we put him?" I said. "In the pool," came the simple reply. Similarly … [Read More...]
All the Latest
Blogging for Authority: Build Trust Beyond Your Followers
You can have 5,000 followers and still leave a brand wondering, "But who is this person, really?" Blogging for authority shows your target audience what you know and how your work can help. It … [Read More...]
Panado® Understands Pain Doesn’t Always Look The Same In Little Ones
Little ones have their own way of saying "ouch" - some cry, some cling, some go quiet. When these moments come, Panado®’s Paediatric Range of syrups get to work immediately1 delivering the trusted2 … [Read More...]
Baby’s Nursery Organisation Johannesburg: From Baby Prep Panic to Peaceful Perfection
A well-organized nursery creates a calm, functional and welcoming space for baby and parents. Before organizing, the nursery may have cluttered shelves/cupboards, mixed toys, and supplies that are … [Read More...]
How to Keep Adult Wellness Products Safely Away From Children
This is a collaborative post. Our homes are filling up with all sorts of adult wellness and self-care products these days. That means it’s more important than ever to keep them safely away from … [Read More...]
Panado® Supports on-the-go Parenting With New Convenient 5 ml Sachets
Panado® knows that on-the-go parenting is not for the faint hearted. Mornings begin with the school run and quickly turn into a juggling act of school bags, a taxi ride, traffic, potholes and grocery … [Read More...]
