Artificial Intelligence and Blogging: Challenges ahead

Take note of the date of this blog post. Because, very soon, the information shared here will be out of date. There is a wave that is building strength and happening right now in the online world that is very scary. AI is rearing its ugly head and it’s up to us as humans to make sure that our voices are still heard.

In the past few months I’ve been gathering some information and it’s mixed.

A tool

I went on a course with Danny Iny about ChatGPT. (GPT stands for Generative Pre-trained Transformer) Danny is in the business of making courses and I once bought a course from him. He describes ChatGPT as an assistant, who isn’t too bright or reliable, but helpful. This assistant can help you do course outlines and sales video scripts. HIs caution was: don’t ask it something that you don’t know. Something that you won’t immediately know is wrong. It also doesn’t have very good discernment/ judgement skills. But his attitude was: it’s a tool that can help you. The other thing is that it’s telling you all this info, but there are no references. You don’t know where it’s pulling the information from.

After putting together a course on WordPress, which involves a lot of videos and sharing of personal experiences, I asked ChatGPT for an outline. The results? I thought they were bland and lacked the depth and experience that the real world gives you.

On the positive side, AI can help you do research. It can analyse data and keywords and optimise your content.

At this point I was thinking: ok, it’s a tool, it might give you some extra info to add in to what you are already doing, but it’s not scary, right?

That depends on who you are asking.

Fake content

I also subscribe to a lady that does funnels, Julie Chennel, who has started writing the Dandelion Report to help us build resilience in times like these. Some of the things that she says are pretty scary:

• AI is going to literally take over so much of our world, and it’s going to result in the loss of millions of jobs (and the addition of new ones)

• You’ve got about 18 months or so to really start diving into building an audience online, before the noise gets so loud on social with AI generated content.
• Online businesses will continue to grow in popularity as the world starts to reject a lot of the traditional ideas around working a 9-5, commuting, and the rat race.
• Businesses that focus on emotional connection and solving real immediate issues are going to do okay, the rest will not.
• It’s important to invest in a SKILL that you can use (online skills or real world skills, the ones not yet replaceable by AI, are priority).
• The ability to discern fake from real will become a skill and business opportunity desperately needed.

What is important to come out of what she’s saying is that people will still value human connection above the machine.

They will want to hear your real story rather than an auto generated bot who has figured you out by the sites you visit and targets your vulnerabilities (isn’t this already happening with social media advertising?)

Implications

What are the implications for us as bloggers, and particularly for me, running the Parenting Blog Awards? I mean, how do we tell the real from the fake? Right now there are ways on the net that you can get a machine to write a whole blog post for you.

Our judges, and most of all, you, our audience, will be able to hear a human voice telling a story that a robot can’t do. That is what we will be celebrating.

Nevertheless, if there is any doubt, there are currently AI content detectors too. We will be using them.

On the bright side, AI generated writing isn’t very good, although, on the scary side, it continues to get better and better as technology improves. There is also no protection from AI stealing your content either.

Where does that leave us?

Tell your real story! Share your real photos. That will make you stand out from the bots.

Blogging is a form of communication. You are sharing your story with the world. People appreciate your story, your experience and the human touch.

AI might be effective for SEO but it lacks emotional connection. That is where you come in.

I’m going to end off this post with a video. It is long but it’s just showing the implications of this technology and how we need to proceed with caution.

Below are two screenshots from the video which are interesting thoughts to have round about now.

Think I’m overreacting? Read this post about how scammers used AI to impersonate a voice of a child to make the mom think that her child had been kidnapped.

I’d like to know your thoughts. Please comment below. Let’s start a conversation on this.

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