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Make Your Life Easier: 7 Kinds of Tools You Should Be Using as A Blogger

November 9, 2024 by Heather Step Leave a Comment

If you’re frustrated trying to create content, and it feels like a mission, you’ve come to the right place. I’ve assembled some tools and hacks that are going to make your life so much easier. Here are some tools for bloggers and content creators that will inspire you to put all that content together easily.

seven types of tools you should be suing as a blogger. Woman typing on a laptop.

Content Planning

When I interviewed SEO expert Ruth Adeyemi from Sarmlife, she shared her four step process:

  1. Answer the Public (What questions are people asking?)
  2. Google (What’s my competition?)
  3. Ubersuggest (What keywords can I use?)
  4. Share through Headline Analyser (What headline will grab people’s attention?)

I use

  1. Answer the Public to get ideas of questions.
  2. Then I use keyword research e.g. Rightblogger to get an idea of the competition,
  3. Then I plug in the keyword into Rightblogger‘s outline maker to get more ideas of what I’ve left out.
  4. From there, the writing starts.

Writing and Editing

If you need help with grammar, a great free resource is Grammarly. This even has a Chrome extension which I once installed, but I got too irritated with it. You can use it on your phone as an app or on the web.

You can plan your posts ahead of time using an editorial calendar like Google Calendar or Trello. You can also use a plugin (Editorial Calendar) if there is more that one person on your blog – Laura and I used to use this to plan out our posts.

Hemingway Editor is another editing resource. Ernest Hemingway, master of short sentences, is known for his simple and direct writing. I haven’t used it myself, but according to this post, it doesn’t check grammar, it focuses more on readability.

Graphic Design

Everyone uses Canva. Even though it’s free, I will say there are benefits on the paid plan. One thing is the access to more photos and templates. Another benefit is using your branded colours.

Images

The three go to stock image sites I use for free photos without copyright issues? Unsplash, Pexels and Pixabay. I’ve written about this topic before here.

These days, you should also have some AI image resources to go to: Google Gemini (although no human images here) and the Rightblogger Chat.

Video Editing

Many content creators swear by CapCut. I’ll admit it’s not my first choice, but I am getting used to it. I recently upgraded to the paid plan and I like the noise cancelling effects because I live on a noisy road and I have a cat that meows in the background!

I also use ScreenPal (previously Screencast O Matic) (you can record your screen on the computer) and editing here I find easier because you can see the sound waves clearly. It’s not free but it’s cheap. I also use Canva. Other screen recorders are OBS studio and Loom.

I’ve recently started using ManyCam with my classes (where you use virtual images to teach) and I’m slowly getting the hang of it!

SEO and Web Analysis

Use a plugin on your post to be aware of how your post will perform on searches. I use Yoast. Ruth suggests Rank Math.

Google Analytics is the standard to see which posts are performing well on your blog and how people are getting there too. It’s a great way to see which posts are performing well.

Google Console shows you what words people are searching for when they find your blog and it also detects issues e.g. broken links and lost pages. I’ve recently been fixing these issues with redirects for the lost pages. I still have to do the broken links.

Social media scheduling and engagement

I once used to use these things, and I think they are great to get your social media out there on a consistent basis. I used Social Pilot before.

Some other ones are: Buffer, Hootsuite, Tweetdeck, SocialBee.

I once listened to a very good talk on content repurposing by Eden Reed Enever, who believed that people need to see your content seven to eight times before they will engage. She uses a tool called Meet Edgar and plans her posts well in advance.

FAQs

FAQs Answered:

1. What are the best free writing tools for bloggers?

Here are some highly recommended free tools:

  • Grammarly: For grammar, spelling, and style suggestions.
  • Hemingway App: Helps simplify your writing and improve readability.
  • Google Docs: For collaborative writing and seamless editing.
  • Evernote: Great for organizing ideas and creating drafts.
  • Notion: A versatile tool for planning blog content and managing editorial calendars.

2. Can free tools really boost my blog’s SEO?

Absolutely! Several free tools can significantly improve your blog’s SEO:

  • Google Keyword Planner: For keyword research.
  • Ubersuggest: Provides SEO insights and keyword suggestions.
  • Yoast SEO (Free version): If you’re using WordPress, it helps optimize blog posts for search engines.
  • AnswerThePublic: Generates content ideas based on search queries.
  • Google Search Console: Monitors your blog’s performance on search engines and helps fix SEO issues.

3. How do I choose the right free tool for content creation?

To select the best tool:

  • Identify your needs (e.g., writing, research, graphics, or planning).
  • Look for user-friendly interfaces and integration with your existing platforms.
  • Test out a few tools to see which fits your workflow. For instance, if you prefer visual organization, tools like Notion or Trello work well. If you’re focused on writing clarity, Grammarly or Hemingway might be better suited.

4. Are there free tools that can help with social media engagement?

Yes, here are some popular ones:

  • Buffer: Schedule and analyze social media posts for multiple platforms.
  • Hootsuite (Free Plan): Manage up to three social profiles and schedule posts.
  • Canva: Create engaging visuals for your social media posts.
  • Later: Ideal for scheduling Instagram posts and visual planning.
  • TweetDeck: Perfect for managing Twitter accounts and engagement.

5. What is the easiest tool to create graphics for my blog?

Canva is by far the easiest and most versatile free tool for creating blog graphics. It offers:

  • Pre-designed templates tailored for blog posts, social media, and infographics.
  • Drag-and-drop functionality.
  • Access to free icons, images, and fonts.
    Alternatives include Crello (now VistaCreate) and Piktochart for more infographic-focused designs.

Conclusion

To be a blogger, creating consistent content, you need all the help you can get. Utilise these tools for content, writing, creating images, editing videos, analysing your SEO and scheduling your social media. The more I take the time to learn from other bloggers and experts in the field, the more I’m adding to my arsenal of tools. And that is what will make things easier in the end: having mechanisms that will assist you in bringing your creations to life.

Related post: How to Start a Blog in South Africa

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samomblogs

🔸Content creators 🔸Bloggers 🔸Influencers 🔸Awesome Moms🔸#samomblogs #mommyblogger
Founded by Heather Step heather@samomblogs.co.za PE/Gqeberha

Happy Heritage Day! Grabbing some food quick in be Happy Heritage Day!
Grabbing some food quick in between classes. 
Hope you guys are having a good one.
#samomblogs #heritage #heritageday
This is an uncomfortable lesson for me, but if I This is an uncomfortable lesson  for me, but if I can save someone else, my job is done.

You can read the full story up on the blog.

CopyTrack is a legit company, but they follow dubious practices. They don't actually represent the client. They attack people who already have the right to the images. 

Read the full story up on the blog.

Always do your research!

#samomblogs #copytrack #copytrackscam #knowyourrights
It's the workbook you didn’t know you needed! Po It's the workbook you didn’t know you needed! Pop this around the house to journal for when you get ideas. 
40 pages full of questions with cute picture watermarks to give you inspiration. 

Check it out in my shop: https://samomblogs.co.za/product/busy-mom-content-workbook
Or just click on "shop" on the menu bar. 

#influencerjournal #leadingquestions #contentcreator #mominfluencerjournal #busymomjournal #samomblogs
Last day of presentations! I really got a lot of i Last day of presentations!
I really got a lot of insight yesterday, especially from the Pinterest ones. 
But today it's all Instagram and TikTok, so it's lots to learn!

Speaking today 

✨ Aprille Reed - 11 Ways to Monetize on TikTok (from 0 to 10K Followers)

✨ Laura Coulter - Just Talk. The Rest Can Be Systemized

✨ Helen Garfield - Back and Better: How to Make a Social Media Comeback You Can Actually Keep Up With

✨ Dr. Tracy Davis - From Overwhelm to Aligned Visibility: A 311% Instagram Growth Strategy Rooted in Energy, Not Hustle

✨ Sabine Matharu - How To Create An Evergreen Visibility Flywheel To Get Clients Consistently

✨ Becky Nieves - Break Up with the Algorithm

✨ Tracy Hoffman - TikTok: More Than Dancing Kids – A Powerful Business Tool

These presentations are all available for the next 20 hours - make sure you don't miss them!

#Socialsellssummit #socialsells #sellmyproducts #tiktoktips #growinstagram #Instagramgrowth #beatthealgorithm #samomblogs
If you are in Joburg, this workshop is a must atte If you are in Joburg, this workshop is a must attend one. You'll get a lot of input from experts, which will leave you better equipped to help your child. 
https://babyyumyum.com/the-neurodiversity-parenting-workshop-2025/

#NeurodiversityWorkshop #babyyumyumcoza #specialneedskids #neurodiversekids #WhatsoninJoburg
I'm speaking today at the Social Sells Summit! It I'm speaking today at the Social Sells Summit! It will be a behind the scenes look at how I put a social media schedule together. 

I also listened to Kira McCoy and she had some really interesting things to say about your messaging. (It's not about you. It's about what the person is looking for) But she is also into crafting and it's really cool how she described how she would sell a pair of earrings and what hashtags she used. 
Lots of other ones still to listen to. 
Speaking today 

✨ Heather Step - How to Sell a Summit on Social
✨ Tiffany Ngu - LinkedIn for Leads: How Coaches & Creators Are Quietly Booking Clients Without Paid Ads

✨ Frances Vidakovic - Cool Ways To Get Traffic From Pinterest In 2026

✨ Marin Johnson - Signature Social Series: The Content Strategy You’re Missing
✨ Kira McCoy - Magnetic Marketing with a little help from AI
✨ Dana Bahr - Pin, Post, Profit: Creating Evergreen Pinterest Funnels That Sell While You Sleep

These presentations are all available for the next 20 hours - make sure you don't miss them!
Another great lot of speakers today! Today, there Another great lot of speakers today!
Today, there are two audios, so I actually listened to them while doing some cooking. 
Amy Ayres is a great encourager if you've been scared to put yourself out there as an introvert.
Julia Zatta did a talk on LinkedIn, but I found what she said to be very applicable to any media you are putting out there, even for blog posts or any content. Something she said was to use those expressions that you are known for, use emotional, sensory stories and use numbers to grab attention. 
I still want to listen to the rest.

Speaking today 

✨ Jenna Webb - How to Authentically Use AI to 10x Your Art Sales and Social Media Reach

✨ Julia Zatta - 10 Copywriting Tips to Make Your LinkedIn Posts Pop

✨ Amy Ayres - Offbeat Ink Presents: Breaking the Feed (Meaningful and Intentional Social Media That Doesn't GIve You The Ick)

✨ Maiko Sakai - Quizzes as a Fast Conversion Tool: Sell More on Social Without the Hard Sell

✨ Maylene May - From Likes to Loyalty; Tips for Turning Your Groups into Community-Driven Sales

✨ Susan Trumpler - Turn Social Media Besties into Paying Clients (without feeling salesy!)

These presentations are all available for the next 20 hours - make sure you don't miss them!

#Socialsellssummit
#socialmedia #socialsells #contenttipsandtricks #samomblogs
I've just finished listening to Kayleigh King, who I've just finished listening to Kayleigh King, who is a photographer. She had lots of ideas to do professional photography. It's really important to showcase your brand. 
I also listened to Kelsey Silver yesterday, and she had some good tips on not to waste your time on certain DMs. It certainly rang true from the time when I tried to get private students and the kinds of conversations I had. 
These presentations are available for the next 18 hours. 

Speaking today 

✨ Kayleigh King - How to Build a Creative Shot List + Introduction to DIY Brand Photography

✨ Alex Jean Grunwell - Making Content Work Harder: Your Pinterest Content Stack for Evergreen Marketing

✨ Jenn Prochaska - You're Too Good at What You Do (And It's Killing Your Content)

✨ Nikki Hutson - The Social 5 Formula

✨ Esai Arasi - Content That Cuts Through the Noise and Straight to Buyers

✨ Sydney O'Brien - The Buyer Behavior Shift No One’s Talking About (and How It’s Changing Sales on Social)

✨ Kelsey Silver - Decode your DMS - How to turn conversations into clients without being online 24/7.

#socialmedia #Socialsellssummit #socialsells #samomblogs
https://samomblogs--catgriffin.thrivecart.com/social-sells-fast-action/ and link in bio as well
The countdown is on for the Neurodiversity Parenti The countdown is on for the Neurodiversity Parenting Workshop, your chance to gain expert advice, practical tools and connect with a community that understands.

https://babyyumyum.com/the-neurodiversity-parenting-workshop-2025/

This year’s Neurodiversity Parenting Workshop is brought to you by BabyYumYum and sponsored by @oldmutualsa in partnership with @theneuroverseza and @nutripaeds

BabyYumYum #BYY #NeurodiversityWorkshop #Countdown #ParentingSupport #NeurodivergentKids #BYYParenting #WhatsoninJoburg #TNPW202
The Social Sells Summit has started with these spe The Social Sells Summit has started with these speakers today.
The presentations are available for a few more hours. I have already listened to Kisten Robinson and she had some useful ideas to get your Instagram going again.

Here are the presentations:
Selling What You Know (Without turning into a sleazy salesbot) - Sarah Raanan

Delegate & Dominate Pinterest - Hemapriya Natesan

What Improv Taught Me About Social Media That Marketing Never Did - Jill Pavlov

Scroll-Stopping Social: How to Repurpose All Your Content with Less Effort Using AI - Heather Ritchie

Selling Without the Sleaze: Ethical Sales Strategies That Actually Work - Megan Kachigan

Back on the ’Gram: How I Revived My Instagram in 30 Days and Built a Consistent Posting Rhythm That Converts - Kristen Robinson

https://samomblogs--catgriffin.thrivecart.com/social-sells-fast-action/

#Socialsellssummit #instagramtips #contentcreation #samomblogs
Exciting news! The Social Sells Summit is happenin Exciting news! The Social Sells Summit is happening September 8–12, 2025 - and I’d love to invite you to join for free!

This virtual summit isn't about tricking the algorithm or posting endlessly to nowhere. Instead, you'll learn how to:

 ✅ Sell with integrity - no sleazy tactics 
 ✅ Find a rhythm that aligns with your life and business 
 ✅ Convert your conversations into clients without burnout 
 ✅ Lead with strategies that feel authentic and sustainable

I’ll be presenting on how to sell a summit on social, where I’ll share exactly how I put together a schedule and the method I used for the relevant video clips.

👉 Save your free spot here 👈

It’s totally free, fully online, and you can catch each session for 24 hours after it goes live!

https://samomblogs--catgriffin.thrivecart.com/social-sells-fast-action/
It's officially spring 🌻🌺 Get ready for the It's officially spring 🌻🌺

Get ready for the warmer weather with my new post up on the blog all about different kinds of fans.

#fans #heat #spring #cool #beattheheat☀️ #samomblogs
Sometime it all gets broken so that you can build Sometime it all gets broken so that you can build again.

Nicky handed in his project before he left for Craddock. But the wind blew it over. it was flat. People put their projects on top of his. He brought it home in tears. But we got the prestick out and added some reinforcements to make it stronger. The second version is built to stand.

What have you had to rebuild lately?

#rebuild #kidsprojects #electricity #tennis #scienceproject
If you are looking for educational resources, look If you are looking for educational resources, look no further. I've already downloaded the cutest alphabet flashcards and some growth and fixed mindset activities. There are all sorts of planners, guides, and printable resources. 

The Ultimate Homeschooling Bundle is a curated digital collection of nearly 30 resources worth $677+, available for just $28.

It includes:

🎁Printable learning centers

🎁Growth mindset escape rooms

🎁Character-building activities

🎁Subject-specific support (math, budgeting, early literacy)

🎁Planners for moms

Support for conscious parenting and more!

✔️ Created by certified teachers, published authors, and experienced homeschoolers 

✔️ Perfect for homeschoolers, families looking for educational screen-free fun during weekends, holidays, or breaks.

The sale is ending on Sunday, but if you buy before Friday night, you will get these bonuses:

🌱Gardening & Homesteading Bundle (available until Friday night)
🎄Year of Holidays Bundle (available until Friday night)
🎊Pop-Up Facebook Community with encouragement + guest sessions (closes Sunday night)

I'm contributing an e-book on how to teach the alphabet. This is based on my years of experience at a very progressive Montessori school. So go ahead and check out all the goodies here. 

I'm also doing a guest session on Monday night at 7pm SAST (1pm EST) on how to teach the alphabet and some early grammar resources.

https://heatherstep.krtra.com/t/uDnMSLq1c4dT

#homeschooling #homeschool #education #educationalresources #ABC #alphabet #maths #planners #school #teachers
When you claim the tiniest corner of the bed but s When you claim the tiniest corner of the bed but still rule the house 🐾💤 Who else has a cat that thinks they invented sleep?

Tell me what your cat did today! 😸👇 #catsofinstagram #catlover #catlifeishard
There are certain people I really look up to in th There are certain people I really look up to in the blogging world and Chelsea Clarke from @herpaperroute is one of them. 

I really enjoyed reading her book because it is her personal story of how she turned her life around.

Need to reinvent yourself? You need to read this book. Check out my review up on the blog. 

#samomblogs #blogging #girlpower #reinvention #buildingwealth #mindset
Vote for your favorite influencer! (BATCH 4) Up on Vote for your favorite influencer! (BATCH 4)
Up on the blog, I've got the comprehensive list of who you can vote for and their links.
Voting is open and you can vote directly at @purposefullyinfluencingawards

Congratulations to all the nominees!

#purposefullyinfluencing #purpusefullyinfluencingawards #votenow #awards #samomblogs
Vote for your favorite influencer! (BATCH 3) Up on Vote for your favorite influencer! (BATCH 3)
Up on the blog, I've got the comprehensive list of who you can vote for and their links.
Voting is open and you can vote directly at @purposefullyinfluencingawards

Congratulations to all the nominees!

#purposefullyinfluencing #purpusefullyinfluencingawards #votenow #awards #samomblogs
Vote for your favorite influencer! (BATCH 2) Up on Vote for your favorite influencer! (BATCH 2)
Up on the blog, I've got the comprehensive list of who you can vote for and their links.
Voting is open and you can vote directly at @purposefullyinfluencingawards

Congratulations to all the nominees!

#purposefullyinfluencing #purpusefullyinfluencingawards #votenow #awards #samomblogs
Vote for your favorite influencer! (BATCH 1) Up on Vote for your favorite influencer! (BATCH 1)
Up on the blog, I've got the comprehensive list of who you can vote for and their links.
Voting is open and you can vote directly at @purposefullyinfluencingawards 

Congratulations to all the nominees!

#purposefullyinfluencing #purpusefullyinfluencingawards #votenow #awards #samomblogs
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