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Make Your Life Easier: 7 Kinds of Tools You Should Be Using as A Blogger

November 9, 2024 by Heather Step Leave a Comment

If you’re frustrated trying to create content, and it feels like a mission, you’ve come to the right place. I’ve assembled some tools and hacks that are going to make your life so much easier. Here are some tools for bloggers and content creators that will inspire you to put all that content together easily.

seven types of tools you should be suing as a blogger. Woman typing on a laptop.

Content Planning

When I interviewed SEO expert Ruth Adeyemi from Sarmlife, she shared her four step process:

  1. Answer the Public (What questions are people asking?)
  2. Google (What’s my competition?)
  3. Ubersuggest (What keywords can I use?)
  4. Share through Headline Analyser (What headline will grab people’s attention?)

I use

  1. Answer the Public to get ideas of questions.
  2. Then I use keyword research e.g. Rightblogger to get an idea of the competition,
  3. Then I plug in the keyword into Rightblogger‘s outline maker to get more ideas of what I’ve left out.
  4. From there, the writing starts.

Writing and Editing

If you need help with grammar, a great free resource is Grammarly. This even has a Chrome extension which I once installed, but I got too irritated with it. You can use it on your phone as an app or on the web.

You can plan your posts ahead of time using an editorial calendar like Google Calendar or Trello. You can also use a plugin (Editorial Calendar) if there is more that one person on your blog – Laura and I used to use this to plan out our posts.

Hemingway Editor is another editing resource. Ernest Hemingway, master of short sentences, is known for his simple and direct writing. I haven’t used it myself, but according to this post, it doesn’t check grammar, it focuses more on readability.

Graphic Design

Everyone uses Canva. Even though it’s free, I will say there are benefits on the paid plan. One thing is the access to more photos and templates. Another benefit is using your branded colours.

Images

The three go to stock image sites I use for free photos without copyright issues? Unsplash, Pexels and Pixabay. I’ve written about this topic before here.

These days, you should also have some AI image resources to go to: Google Gemini (although no human images here) and the Rightblogger Chat.

Video Editing

Many content creators swear by CapCut. I’ll admit it’s not my first choice, but I am getting used to it. I recently upgraded to the paid plan and I like the noise cancelling effects because I live on a noisy road and I have a cat that meows in the background!

I also use ScreenPal (previously Screencast O Matic) (you can record your screen on the computer) and editing here I find easier because you can see the sound waves clearly. It’s not free but it’s cheap. I also use Canva. Other screen recorders are OBS studio and Loom.

I’ve recently started using ManyCam with my classes (where you use virtual images to teach) and I’m slowly getting the hang of it!

SEO and Web Analysis

Use a plugin on your post to be aware of how your post will perform on searches. I use Yoast. Ruth suggests Rank Math.

Google Analytics is the standard to see which posts are performing well on your blog and how people are getting there too. It’s a great way to see which posts are performing well.

Google Console shows you what words people are searching for when they find your blog and it also detects issues e.g. broken links and lost pages. I’ve recently been fixing these issues with redirects for the lost pages. I still have to do the broken links.

Social media scheduling and engagement

I once used to use these things, and I think they are great to get your social media out there on a consistent basis. I used Social Pilot before.

Some other ones are: Buffer, Hootsuite, Tweetdeck, SocialBee.

I once listened to a very good talk on content repurposing by Eden Reed Enever, who believed that people need to see your content seven to eight times before they will engage. She uses a tool called Meet Edgar and plans her posts well in advance.

FAQs

FAQs Answered:

1. What are the best free writing tools for bloggers?

Here are some highly recommended free tools:

  • Grammarly: For grammar, spelling, and style suggestions.
  • Hemingway App: Helps simplify your writing and improve readability.
  • Google Docs: For collaborative writing and seamless editing.
  • Evernote: Great for organizing ideas and creating drafts.
  • Notion: A versatile tool for planning blog content and managing editorial calendars.

2. Can free tools really boost my blog’s SEO?

Absolutely! Several free tools can significantly improve your blog’s SEO:

  • Google Keyword Planner: For keyword research.
  • Ubersuggest: Provides SEO insights and keyword suggestions.
  • Yoast SEO (Free version): If you’re using WordPress, it helps optimize blog posts for search engines.
  • AnswerThePublic: Generates content ideas based on search queries.
  • Google Search Console: Monitors your blog’s performance on search engines and helps fix SEO issues.

3. How do I choose the right free tool for content creation?

To select the best tool:

  • Identify your needs (e.g., writing, research, graphics, or planning).
  • Look for user-friendly interfaces and integration with your existing platforms.
  • Test out a few tools to see which fits your workflow. For instance, if you prefer visual organization, tools like Notion or Trello work well. If you’re focused on writing clarity, Grammarly or Hemingway might be better suited.

4. Are there free tools that can help with social media engagement?

Yes, here are some popular ones:

  • Buffer: Schedule and analyze social media posts for multiple platforms.
  • Hootsuite (Free Plan): Manage up to three social profiles and schedule posts.
  • Canva: Create engaging visuals for your social media posts.
  • Later: Ideal for scheduling Instagram posts and visual planning.
  • TweetDeck: Perfect for managing Twitter accounts and engagement.

5. What is the easiest tool to create graphics for my blog?

Canva is by far the easiest and most versatile free tool for creating blog graphics. It offers:

  • Pre-designed templates tailored for blog posts, social media, and infographics.
  • Drag-and-drop functionality.
  • Access to free icons, images, and fonts.
    Alternatives include Crello (now VistaCreate) and Piktochart for more infographic-focused designs.

Conclusion

To be a blogger, creating consistent content, you need all the help you can get. Utilise these tools for content, writing, creating images, editing videos, analysing your SEO and scheduling your social media. The more I take the time to learn from other bloggers and experts in the field, the more I’m adding to my arsenal of tools. And that is what will make things easier in the end: having mechanisms that will assist you in bringing your creations to life.

Related post: How to Start a Blog in South Africa

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🔸Content creators 🔸Bloggers 🔸Influencers 🔸Awesome Moms🔸#samomblogs #mommyblogger
Founded by Heather Step heather@samomblogs.co.za PE/Gqeberha

So proud of this super star! First in his class, t So proud of this super star! First in his class, top five in the grade and senior chess trophy! Well done Nicky!

#samomblogs #awards #chess
What a treat! I enjoyed my pedicure with @nailsssb What a treat! I enjoyed my pedicure with @nailsssbynella. Not only did she make me bold enough to go for gel, she also fixed a broken nail. It's a lovely space and very close to my house. 
Plus she gave me water and pretzels! And a little gift afterwards with a Loyalty card.

Self care is all it's cracked up to be.

Take some time to look after yourself. You need it. 

Tell me something you did for yourself this week?
Had a lovely breakfast this morning with Anobia Is Had a lovely breakfast this morning with Anobia Ismail from MKR Consulting and crew. Lovely views and lovely company.

#samomblogs #ISA
"If you are a content creator, why are you not at "If you are a content creator, why are you not at the selfie museum?"

Lwando said it, but we are all thinking this! This place is packed with photo opportunities for you to shine and get some content banked for months to come. 

There are only 5 tickets left! Don't miss this amazing event!

See you there!

#samomblogs #imaginethatselfiemuseum #contentcreation #contentcreators #nmbcontentcreators #gqinfluencer #peinfluencer
Nicky's tech project is a Mars Rover! Notice the Nicky's tech project is a Mars Rover! 
Notice the solar panels, camera and antennae :)

#samomblogs #marsrover #techproject #thingswehavetodoforschool
So much fun at @officialbayfm107.9 ! We enjoyed ou So much fun at @officialbayfm107.9 !
We enjoyed our interview and shared more about our upcoming event.
We are so super excited about how it's coming together.
Only 10 tickets left!
Lovely to meet you @dee_panther Danielle Saayman! 

#samomblogs #bayfm #imaginethatselfiemuseum #centrestage #africacreatorfest
Up on the blog I've got a post about Tembali Party Up on the blog I've got a post about Tembali Party Park. They also have a preschool on the premises. Plus, an interview with the owner.

If you're in Joburg and you're looking for a party place, check it out!

#samomblogs #jozivenues #jozipartyvenues #kidsparties #kidspartyvenues
Treat house loading... Getting ready for 65 neighb Treat house loading...
Getting ready for 65 neighborhood kids 
#samomblogs #Halloween #trickortreat
This will be a lovely morning This will be a lovely morning
Meet Your Co-Host of the #NMBContentCreator Meetup Meet Your Co-Host of the #NMBContentCreator Meetup!
Heather Step is
🔥An online English teacher juggling four platforms 
🔥A blogger at South African Mom Blogs
🔥Has been involved in eight blogger meetups in Johannesburg (2015-2019)
🔥Has also put together two virtual summit events (simplestepsbloggingsummit.com)
🔥Mom to Nicholas who has recently become a teenager
🔥A widow for the past seven years (that’s why I left Jozi and came back to PE)
🔥Likes learning new things about content creation and AI
🔥But most of all loves meeting content creators, learning and connecting. 
Have you registered yet?
ALL THE DETAILS:
🗓️ Date: 22 November 2025
⏰ Time: 09:00 AM - 12:00 PM
📍 Venue: @imaginethatselfies Museum & @centrestageatbaywest, @baywestmall
🎟️ Tickets: R350, available now on Quicket! (Link in our bio to make it easy!)
So I want to know….
What is the thing that you love most about content creating?
Spent this afternoon meeting Gary Hemmings from Ce Spent this afternoon meeting Gary Hemmings from Centre Stage and also checking out our two venues that we will be using for the #nmbcontentcreators meetup! 

Super excited for how things are panning out!

#samomblogs #mommyblogger #contentcreators #portelizabeth #baywestmall #centrestage #imaginethatselfiemuseum
Something is cooking... Watch this space... With Something is cooking...

Watch this space...

With @lwando_joko_sipeliti 

#samomblogs
I've just come from the dentist and it was awful b I've just come from the dentist and it was awful but now afterwards not so bad! Glad I took the rest of the day off though.

On the weekend we tried this recipe from Louisa Holst's new book. I've always wanted an easy way to make my own pizza with real bread dough and I think I found it. It came out like a pizza pie but still good. My son is very fussy, he moaned that he could have done a better job but he still ate it. 

What do you think? Would you try it? Full recipe and comments up on the blog.

#samomblogs #airfryerrecipes #airfryerpizza #airfryerpizzas #mommyblogger
Do you like branded sneakers? Up on the blog I've Do you like branded sneakers?

Up on the blog I've got a new post which will show you where to find them and how to get the best deals.

#samomblogs #sneakers #ad #onlinedeals #sneakerfactory
Am I the only one completely overwhelmed with all Am I the only one completely overwhelmed with all the activities that we have to remember as moms?

There's nothing worse than pulling up to school and seeing all the other kids dressed a certain way and you forgot.

But I'm making an effort now to get organised with my mom planner. 
You can get it in the shop on my blog here:
https://samomblogs.co.za/product/ultimate-mom-planners

Here’s what’s included in the planner:

Cover page
Daily Planner page
Monthly planner page
Daily Routine page
Weekly planner page
Yearly plan
My goals page
Habit trackers (2 pages)
Health Tracker
Project planner
Savings tracker
Moms swear jar savings tracker
Cleaning checklist
Cleaning list
Chore chart
Grocery list (3 pages)
You’ll get a 20 page PDF File

On special for R97!

Let's get organised!

#samomblogs #momplanner #goals #routine
Happy Heritage Day! Grabbing some food quick in be Happy Heritage Day!
Grabbing some food quick in between classes. 
Hope you guys are having a good one.
#samomblogs #heritage #heritageday
This is an uncomfortable lesson for me, but if I This is an uncomfortable lesson  for me, but if I can save someone else, my job is done.

You can read the full story up on the blog.

CopyTrack is a legit company, but they follow dubious practices. They don't actually represent the client. They attack people who already have the right to the images. 

Read the full story up on the blog.

Always do your research!

#samomblogs #copytrack #copytrackscam #knowyourrights
It's the workbook you didn’t know you needed! Po It's the workbook you didn’t know you needed! Pop this around the house to journal for when you get ideas. 
40 pages full of questions with cute picture watermarks to give you inspiration. 

Check it out in my shop: https://samomblogs.co.za/product/busy-mom-content-workbook
Or just click on "shop" on the menu bar. 

#influencerjournal #leadingquestions #contentcreator #mominfluencerjournal #busymomjournal #samomblogs
Last day of presentations! I really got a lot of i Last day of presentations!
I really got a lot of insight yesterday, especially from the Pinterest ones. 
But today it's all Instagram and TikTok, so it's lots to learn!

Speaking today 

✨ Aprille Reed - 11 Ways to Monetize on TikTok (from 0 to 10K Followers)

✨ Laura Coulter - Just Talk. The Rest Can Be Systemized

✨ Helen Garfield - Back and Better: How to Make a Social Media Comeback You Can Actually Keep Up With

✨ Dr. Tracy Davis - From Overwhelm to Aligned Visibility: A 311% Instagram Growth Strategy Rooted in Energy, Not Hustle

✨ Sabine Matharu - How To Create An Evergreen Visibility Flywheel To Get Clients Consistently

✨ Becky Nieves - Break Up with the Algorithm

✨ Tracy Hoffman - TikTok: More Than Dancing Kids – A Powerful Business Tool

These presentations are all available for the next 20 hours - make sure you don't miss them!

#Socialsellssummit #socialsells #sellmyproducts #tiktoktips #growinstagram #Instagramgrowth #beatthealgorithm #samomblogs
If you are in Joburg, this workshop is a must atte If you are in Joburg, this workshop is a must attend one. You'll get a lot of input from experts, which will leave you better equipped to help your child. 
https://babyyumyum.com/the-neurodiversity-parenting-workshop-2025/

#NeurodiversityWorkshop #babyyumyumcoza #specialneedskids #neurodiversekids #WhatsoninJoburg
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