Do you need to be on all the social media platforms?

In many ways this is an open ended question because there is argument for both sides that could go on for days.

Obviously the more visible you are the more likely you are to establish a solid, well known brand but you also need to be careful of just being on a platform for the sake of it and not really engaging with the right audience. Also social media is time consuming. Twitter and Facebook have the schedule options so you can take some time once a week and schedule content but it’s not that easy with the other platforms so you need to find time to actually update each and every platform. Engagement is also a big part of success on Social Media, so you need to engage with your followers which can also take time.

So what should you do?

I would be realistic. How much time do you realistically have to manage your various social media platforms, if it is not a lot then I would stick to one or two platforms and do each of those really well. Rather have two really well maintained accounts than 6 neglected ones!

Once you have decided on the channels you are going to focus on make sure you do the following,

• Create brand cohesion on all platforms, use the same name if possible.
• Use your profiles to link back to your other profiles.
• Be consistent!! Make sure each of your profiles have a common thread so that if people look for you on a new platform they instantly know that it is you.
• Switch off! It is so easy to get caught up in replying and posting and sharing that we can forget about the real world so set some boundaries and stick to them!

Social media can get very overwhelming but it is such a great tool for getting your blog out there and building a brand if you use it wisely.

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