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{Momentrepreneur}: Meet US Mom Emily Who Sells Beauty Products: “My Business Plan is Consistency.”

August 1, 2016 by Heather Step Leave a Comment

Mary Kay familyThis week meet Emily who hails across the ocean from America, who shares how she builds her Mary Kay skin and beauty business.
 
  1. Tell us about yourself, a bit of background.

I’m a 29 year old mother of 2 girls and a proud Firefighter wife. I was born and raised in St. Cloud Florida, which is where I still reside with my family!! I’m a licensed Massage Therapist, which I loved! Helping others feel good about themselves is my passion! I love the look on their face when I’ve taken some kind of stress or self doubt away! I’m a strong Christian and grew up in one of our local churches! My family is so important to me and having a mother who is my best friend and a father who served this country as a special forces Green Beret I’ve had some big shoes to fill, they’ve made me who I am today! 

 
  1. Emily drivingWhat were you doing before you started this business?

Before my Mary Kay Business I was a full time Licensed Massage Therapist at the Mandara spa located in one of the Universal Orlando Hotels! I also had worked many LONG hours as a massage therapist at a chiropractor which forced me back to work when my oldest daughter was just 5 weeks old. This lifestyle was supper hard as a new mother,  my daughter would be with a baby sitter or family member for as long as 12 hours Monday-Friday. This is when I decided I needed to figure something out, the money was good but the hours were long and being away from her was not an option. 

 
  1. Is your business full time or part time and why?

My Business is part time! I work when and how much I want, which makes it easy for when my kids pop in and say “”I’m hungry or”Play with me!”

 
4. Emily kidsHow do you juggle the responsibilities of being a mom with your work? 
 
Sometimes it is very hard juggling my home business with having 2 small ones because my husband is away for sometimes days at a time. I at first treated my Mary Kay business as a hobby but quickly learned the money I could make if I just stepped up and made some time for myself. For myself but yet for my children. I now know its okay if I get a baby sitter sometimes to finish some things or to book a skin care class, because short term sacrifice is our long term gain!! My husband is a huge support when he is home so I try to delegate my time and be intentional with the time that is given to me to work, after all Mary Kay’s philosophy that we all live by is God First, Family Second and Career Third!! 
 
  1. Do you have a business plan? If so, can you share a bit about your strategy to make it successful?

My business plan is Consistency!! As long as I’m doing something at least a little a day to make a change in my business that is good! If one day I have 5 hours then that’s awesome but if another I have 30 minutes then I need to get busy and see what’s the most important on my list. Perseverance is another, if I’ve had a bad week like anyone in this business is going to come across, you call someone who has been in your shoes! Directors are your mentors, I have learned to move forward in this business and be successful I need to tell them what my fears and goals are, they’ve been there and they help you jump that hurdle!

 
  1. How do you get clients/ market yourself?

Getting Clients: This seems to be a huge question for new consultants, EVERYONE HAS SKIN lol.. Once you take that leap of faith and talk to the Walgreens cashier, or your pediatrician or the lady at the Mcdonalds window you’ll loose all fear because most are very welcoming to being pampered. We are NOT pushy sales women, our job is to make women feel wonderful and give them knowledge on how to take better care of their skin. I personally love making videos of our new products or products that are my favorite for my Marykaywithemily instagram and Facebook page!! When you love something people read of your excitement; this is how I get new clients and market myself! I’m not afraid to ask for help! I need faces all the time to demo new products or be willing to try the product to get before and after picture of a Mary Kay Make over!! Who doesn’t love being pampered and feeling beautiful?! 

 
  1. What’s your biggest challenge right now?

I would say my biggest challenge is getting people to listen to you when you just want to share with them about this amazing company. There’s so many direct sales companies right now, people think you’re just another person on the list.. Once people are willing to listen to just how different Mary Kay “the women” has made this business and just how successful people can be in it they realize its’ the best business opportunity out there for women today! 

 
  1. Did you need a lot of money to start off? And how long was it before you made a profit?

The Mary Business is a whopping $100 to get started! The starter kit provides you with over $400 worth of full size retail product and everything you need to start having skin care parties or classes immediately, you just have to take the leap and know what you put into it is what you get! You can start making profit immediately. 

 
  1. What makes your business unique from other brands?

There’s several reasons why I personally think Mary Kay is more unique from other brands. Starting off you can be your very own business owner for just $100. Mary Kay has the biggest support system anyone has ever seen, women that get together weekly just to inspire others, help them grow personally, and praise them for even the smallest victory! Mary Kay consultants make one of the highest commissions in any direct sales company 50% and when I say direct sales, I don’t want people that say they “aren’t the sales type” to get confused. We do SELL but the product sells itself, you teach women how to feel amazing by giving them the tools to do so! Mary Kay is the number 1 selling company in skin care and color cosmetics for over 15 years which is astonishing because we do not have commercials and we are not in stores. Mary Kay is unique in the fact that you get US your consultant, to guide you to deliver to you, to give you ideas for any kind of look you want, you get a new friendship and a personal skin care and makeup coach!! 

 
My Personal sites on Facebook are  https://www.facebook.com/marykaywithemilya/ and my Instagram is @marykaywithemily. My Personal Mary kay Website is Marykay.com/eanderson10008 
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I've just come from the dentist and it was awful b I've just come from the dentist and it was awful but now afterwards not so bad! Glad I took the rest of the day off though.

On the weekend we tried this recipe from Louisa Holst's new book. I've always wanted an easy way to make my own pizza with real bread dough and I think I found it. It came out like a pizza pie but still good. My son is very fussy, he moaned that he could have done a better job but he still ate it. 

What do you think? Would you try it? Full recipe and comments up on the blog.

#samomblogs #airfryerrecipes #airfryerpizza #airfryerpizzas #mommyblogger
Do you like branded sneakers? Up on the blog I've Do you like branded sneakers?

Up on the blog I've got a new post which will show you where to find them and how to get the best deals.

#samomblogs #sneakers #ad #onlinedeals #sneakerfactory
Am I the only one completely overwhelmed with all Am I the only one completely overwhelmed with all the activities that we have to remember as moms?

There's nothing worse than pulling up to school and seeing all the other kids dressed a certain way and you forgot.

But I'm making an effort now to get organised with my mom planner. 
You can get it in the shop on my blog here:
https://samomblogs.co.za/product/ultimate-mom-planners

Here’s what’s included in the planner:

Cover page
Daily Planner page
Monthly planner page
Daily Routine page
Weekly planner page
Yearly plan
My goals page
Habit trackers (2 pages)
Health Tracker
Project planner
Savings tracker
Moms swear jar savings tracker
Cleaning checklist
Cleaning list
Chore chart
Grocery list (3 pages)
You’ll get a 20 page PDF File

On special for R97!

Let's get organised!

#samomblogs #momplanner #goals #routine
Happy Heritage Day! Grabbing some food quick in be Happy Heritage Day!
Grabbing some food quick in between classes. 
Hope you guys are having a good one.
#samomblogs #heritage #heritageday
This is an uncomfortable lesson for me, but if I This is an uncomfortable lesson  for me, but if I can save someone else, my job is done.

You can read the full story up on the blog.

CopyTrack is a legit company, but they follow dubious practices. They don't actually represent the client. They attack people who already have the right to the images. 

Read the full story up on the blog.

Always do your research!

#samomblogs #copytrack #copytrackscam #knowyourrights
It's the workbook you didn’t know you needed! Po It's the workbook you didn’t know you needed! Pop this around the house to journal for when you get ideas. 
40 pages full of questions with cute picture watermarks to give you inspiration. 

Check it out in my shop: https://samomblogs.co.za/product/busy-mom-content-workbook
Or just click on "shop" on the menu bar. 

#influencerjournal #leadingquestions #contentcreator #mominfluencerjournal #busymomjournal #samomblogs
Last day of presentations! I really got a lot of i Last day of presentations!
I really got a lot of insight yesterday, especially from the Pinterest ones. 
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Speaking today 

✨ Aprille Reed - 11 Ways to Monetize on TikTok (from 0 to 10K Followers)

✨ Laura Coulter - Just Talk. The Rest Can Be Systemized

✨ Helen Garfield - Back and Better: How to Make a Social Media Comeback You Can Actually Keep Up With

✨ Dr. Tracy Davis - From Overwhelm to Aligned Visibility: A 311% Instagram Growth Strategy Rooted in Energy, Not Hustle

✨ Sabine Matharu - How To Create An Evergreen Visibility Flywheel To Get Clients Consistently

✨ Becky Nieves - Break Up with the Algorithm

✨ Tracy Hoffman - TikTok: More Than Dancing Kids – A Powerful Business Tool

These presentations are all available for the next 20 hours - make sure you don't miss them!

#Socialsellssummit #socialsells #sellmyproducts #tiktoktips #growinstagram #Instagramgrowth #beatthealgorithm #samomblogs
If you are in Joburg, this workshop is a must atte If you are in Joburg, this workshop is a must attend one. You'll get a lot of input from experts, which will leave you better equipped to help your child. 
https://babyyumyum.com/the-neurodiversity-parenting-workshop-2025/

#NeurodiversityWorkshop #babyyumyumcoza #specialneedskids #neurodiversekids #WhatsoninJoburg
I'm speaking today at the Social Sells Summit! It I'm speaking today at the Social Sells Summit! It will be a behind the scenes look at how I put a social media schedule together. 

I also listened to Kira McCoy and she had some really interesting things to say about your messaging. (It's not about you. It's about what the person is looking for) But she is also into crafting and it's really cool how she described how she would sell a pair of earrings and what hashtags she used. 
Lots of other ones still to listen to. 
Speaking today 

✨ Heather Step - How to Sell a Summit on Social
✨ Tiffany Ngu - LinkedIn for Leads: How Coaches & Creators Are Quietly Booking Clients Without Paid Ads

✨ Frances Vidakovic - Cool Ways To Get Traffic From Pinterest In 2026

✨ Marin Johnson - Signature Social Series: The Content Strategy You’re Missing
✨ Kira McCoy - Magnetic Marketing with a little help from AI
✨ Dana Bahr - Pin, Post, Profit: Creating Evergreen Pinterest Funnels That Sell While You Sleep

These presentations are all available for the next 20 hours - make sure you don't miss them!
Another great lot of speakers today! Today, there Another great lot of speakers today!
Today, there are two audios, so I actually listened to them while doing some cooking. 
Amy Ayres is a great encourager if you've been scared to put yourself out there as an introvert.
Julia Zatta did a talk on LinkedIn, but I found what she said to be very applicable to any media you are putting out there, even for blog posts or any content. Something she said was to use those expressions that you are known for, use emotional, sensory stories and use numbers to grab attention. 
I still want to listen to the rest.

Speaking today 

✨ Jenna Webb - How to Authentically Use AI to 10x Your Art Sales and Social Media Reach

✨ Julia Zatta - 10 Copywriting Tips to Make Your LinkedIn Posts Pop

✨ Amy Ayres - Offbeat Ink Presents: Breaking the Feed (Meaningful and Intentional Social Media That Doesn't GIve You The Ick)

✨ Maiko Sakai - Quizzes as a Fast Conversion Tool: Sell More on Social Without the Hard Sell

✨ Maylene May - From Likes to Loyalty; Tips for Turning Your Groups into Community-Driven Sales

✨ Susan Trumpler - Turn Social Media Besties into Paying Clients (without feeling salesy!)

These presentations are all available for the next 20 hours - make sure you don't miss them!

#Socialsellssummit
#socialmedia #socialsells #contenttipsandtricks #samomblogs
I've just finished listening to Kayleigh King, who I've just finished listening to Kayleigh King, who is a photographer. She had lots of ideas to do professional photography. It's really important to showcase your brand. 
I also listened to Kelsey Silver yesterday, and she had some good tips on not to waste your time on certain DMs. It certainly rang true from the time when I tried to get private students and the kinds of conversations I had. 
These presentations are available for the next 18 hours. 

Speaking today 

✨ Kayleigh King - How to Build a Creative Shot List + Introduction to DIY Brand Photography

✨ Alex Jean Grunwell - Making Content Work Harder: Your Pinterest Content Stack for Evergreen Marketing

✨ Jenn Prochaska - You're Too Good at What You Do (And It's Killing Your Content)

✨ Nikki Hutson - The Social 5 Formula

✨ Esai Arasi - Content That Cuts Through the Noise and Straight to Buyers

✨ Sydney O'Brien - The Buyer Behavior Shift No One’s Talking About (and How It’s Changing Sales on Social)

✨ Kelsey Silver - Decode your DMS - How to turn conversations into clients without being online 24/7.

#socialmedia #Socialsellssummit #socialsells #samomblogs
https://samomblogs--catgriffin.thrivecart.com/social-sells-fast-action/ and link in bio as well
The countdown is on for the Neurodiversity Parenti The countdown is on for the Neurodiversity Parenting Workshop, your chance to gain expert advice, practical tools and connect with a community that understands.

https://babyyumyum.com/the-neurodiversity-parenting-workshop-2025/

This year’s Neurodiversity Parenting Workshop is brought to you by BabyYumYum and sponsored by @oldmutualsa in partnership with @theneuroverseza and @nutripaeds

BabyYumYum #BYY #NeurodiversityWorkshop #Countdown #ParentingSupport #NeurodivergentKids #BYYParenting #WhatsoninJoburg #TNPW202
The Social Sells Summit has started with these spe The Social Sells Summit has started with these speakers today.
The presentations are available for a few more hours. I have already listened to Kisten Robinson and she had some useful ideas to get your Instagram going again.

Here are the presentations:
Selling What You Know (Without turning into a sleazy salesbot) - Sarah Raanan

Delegate & Dominate Pinterest - Hemapriya Natesan

What Improv Taught Me About Social Media That Marketing Never Did - Jill Pavlov

Scroll-Stopping Social: How to Repurpose All Your Content with Less Effort Using AI - Heather Ritchie

Selling Without the Sleaze: Ethical Sales Strategies That Actually Work - Megan Kachigan

Back on the ’Gram: How I Revived My Instagram in 30 Days and Built a Consistent Posting Rhythm That Converts - Kristen Robinson

https://samomblogs--catgriffin.thrivecart.com/social-sells-fast-action/

#Socialsellssummit #instagramtips #contentcreation #samomblogs
Exciting news! The Social Sells Summit is happenin Exciting news! The Social Sells Summit is happening September 8–12, 2025 - and I’d love to invite you to join for free!

This virtual summit isn't about tricking the algorithm or posting endlessly to nowhere. Instead, you'll learn how to:

 ✅ Sell with integrity - no sleazy tactics 
 ✅ Find a rhythm that aligns with your life and business 
 ✅ Convert your conversations into clients without burnout 
 ✅ Lead with strategies that feel authentic and sustainable

I’ll be presenting on how to sell a summit on social, where I’ll share exactly how I put together a schedule and the method I used for the relevant video clips.

👉 Save your free spot here 👈

It’s totally free, fully online, and you can catch each session for 24 hours after it goes live!

https://samomblogs--catgriffin.thrivecart.com/social-sells-fast-action/
It's officially spring 🌻🌺 Get ready for the It's officially spring 🌻🌺

Get ready for the warmer weather with my new post up on the blog all about different kinds of fans.

#fans #heat #spring #cool #beattheheat☀️ #samomblogs
Sometime it all gets broken so that you can build Sometime it all gets broken so that you can build again.

Nicky handed in his project before he left for Craddock. But the wind blew it over. it was flat. People put their projects on top of his. He brought it home in tears. But we got the prestick out and added some reinforcements to make it stronger. The second version is built to stand.

What have you had to rebuild lately?

#rebuild #kidsprojects #electricity #tennis #scienceproject
If you are looking for educational resources, look If you are looking for educational resources, look no further. I've already downloaded the cutest alphabet flashcards and some growth and fixed mindset activities. There are all sorts of planners, guides, and printable resources. 

The Ultimate Homeschooling Bundle is a curated digital collection of nearly 30 resources worth $677+, available for just $28.

It includes:

🎁Printable learning centers

🎁Growth mindset escape rooms

🎁Character-building activities

🎁Subject-specific support (math, budgeting, early literacy)

🎁Planners for moms

Support for conscious parenting and more!

✔️ Created by certified teachers, published authors, and experienced homeschoolers 

✔️ Perfect for homeschoolers, families looking for educational screen-free fun during weekends, holidays, or breaks.

The sale is ending on Sunday, but if you buy before Friday night, you will get these bonuses:

🌱Gardening & Homesteading Bundle (available until Friday night)
🎄Year of Holidays Bundle (available until Friday night)
🎊Pop-Up Facebook Community with encouragement + guest sessions (closes Sunday night)

I'm contributing an e-book on how to teach the alphabet. This is based on my years of experience at a very progressive Montessori school. So go ahead and check out all the goodies here. 

I'm also doing a guest session on Monday night at 7pm SAST (1pm EST) on how to teach the alphabet and some early grammar resources.

https://heatherstep.krtra.com/t/uDnMSLq1c4dT

#homeschooling #homeschool #education #educationalresources #ABC #alphabet #maths #planners #school #teachers
When you claim the tiniest corner of the bed but s When you claim the tiniest corner of the bed but still rule the house 🐾💤 Who else has a cat that thinks they invented sleep?

Tell me what your cat did today! 😸👇 #catsofinstagram #catlover #catlifeishard
There are certain people I really look up to in th There are certain people I really look up to in the blogging world and Chelsea Clarke from @herpaperroute is one of them. 

I really enjoyed reading her book because it is her personal story of how she turned her life around.

Need to reinvent yourself? You need to read this book. Check out my review up on the blog. 

#samomblogs #blogging #girlpower #reinvention #buildingwealth #mindset
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