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How to plan your blog post content

July 14, 2016 by Laura le Roux Leave a Comment

Planning Blog Content|SA Mom Blogs

One of the questions I get asked a lot is “How do you post every day!”. When I started blogging I was basically just sharing the most random details of my life every day, I was a single mom who was dating so there was never a shortage of content  but when we started getting paid for content (or wanting to get paid for content) I had to start getting a little bit more intentional about what I posted and started actually planning. This is how I plan my blog post content to be able to post as regularly as I do. 

I do just want to say that you do not have to post every day, some weeks I get it right other weeks I don’t.

It’s all about planning your blog post content!

  • Find a planning system that works for you. I have an excel spreadsheet monthly calendar where I write down the basic idea for a post. I do certain posts on certain days – Tuesdays are my recipe days, Wednesdays are review and giveaways etc. So I add those in first because those are the easy ones. There is a field for links I want to link back to and notes etc. I always have it open so I can add in ideas.
  • Set aside some time once a week. It does take time, I try to make time once a week. Sundays are generally my writing day, so I try to get as many posts written and scheduled as possible. Even if I don’t get the time to do it on a Sunday if I know the post that must be written it makes it easier to write it.
  • Schedule as much as you can. I often post my recipes and review and giveaways first and schedule them up. They are the easiest ones to schedule and then I do any sponsored posts. Scheduling is your friend and is probably the main reason I am able to post as often as I do.
  • Plugin Tip. I have mentioned the plugin Calendar before, you can use this to add the posts to your dashboard instead of the excel spreadsheet.
  • App Tip. I have recently started using Trello to keep track of everything I need to do and I have a board that is dedicated to blog post ideas, I write them down there and then add them into my calendar once a week.

Where do I get my blog post ideas from?

  • Other blog posts are a great source of ideas, often I read a post and something in the post inspires me to write my own blog post. 
  • Pinterest is also a great source of inspiration, especially if you are looking to do craft or food posts.
  • Real life stories always do really well, as parents there is generally always something you can write about from babies who don’t sleep to tantrums to teens. 
  • Ask your audience or use comments to expand on certain things.

It does take some time to get into the swing of things but now I have a system and it works well for me.

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