{Guest Post} 20 Days to 1000 Followers on Instagram with no Automation

Today’s  guest post is written by Lauren Kinghorn from Inspiring Mompreneurs. She shares with us how she grew her Instagram following from zero to 1000 in twenty days.

My social media strategy is anything but typical.  I’m a Mom blogger who’s not on Facebook or Twitter.  Say what?!?   You won’t be the first to call me crazy, but I have my reasons.

Pinterest was my first love on the social media front.  Curious to know why?  I read a number of articles on social media strategy and summarized them in this article.  I think this is why it took me such a long time to buy into the idea of joining Instagram. I was so sold on Pinterest (still am) and they sounded so similar to Instagram on paper, I just couldn’t see the value in joining Instagram as well.   

I kept coming across articles on Pinterest about Instagram and I would just file them away in my board: Marketing your Online Business to read another day.  Friends and Mom Entrepreneurs I interviewed advised me to join Instagram.  I didn’t budge… until my hubby joined to keep in closer contact with his daughter (my wonderful bonus daughter) who moved with her mother to a small town 180kms away from us.

Initially I joined just as myself just to check it out and keep in touch with family.  I looked at few Instagram pages of influencers in my niche and some of them were gorgeous!  The penny dropped and I decided to go for it. 

For inspiration and some guidance, I had a quick read of this article by Chrystie at Living for Naptime:  How I got 1000 Real, Fun & Awesome Instagram Followers in 30 Days .

On 3rd February, I joined Instagram as Inspiring Mompreneurs and Happy Human Pacifier.

These were the steps I took on Day 1 on Instagram:

Step 1:  I took Chrystie’s advice and posted my first few pictures.

Step 2:  I searched for people in my niche (Mom Entrepreneurs and Breastfeeding Advocates) and started following them.  

Step 3: Whenever I found someone who appeared to be an influencer in my niche, I looked at who they were following and followed them too.

Step 4: Whenever I found a profile I thought was particularly helpful or pretty or well crafted, I liked a heap of their posts and/or posted some comments.

Step 5: I followed all the Moms who followed me.

Loads of likes, follows and comments later and…

Wow!  I was amazed! 

In 24 hours I had 165 followers on Inspiring Mompreneurs (I was following a whopping 613).

I also had 92 followers on Happy Human Pacifier (following 542).

My competitive spirit kicked in big time! 

Growing at this rate I could reach 1000 followers in a week! Easy!

Well, not so easy really.  It took time and work – a mad amount of work to grow at that pace. 

I started plotting my daily growth right away.   Here’s the spreadsheet (today is day 27):

  Inspiring Mompreneurs   Happy Human Pacifier
  Followers Following   Followers Following
Day 1 165 613   92 542
Day 2 247 946   136 739
Day 3 330 1158   173 886
Day 4 362 1192   183 889
Day 5 370 1200   200 940
Day 6 370 1221   209 1030
Day 7 373 1231   226 1078
Day 8 402 1370   240 1093
Day 10 607 2632   265 1318
Day 11 712 2802   306 1560
Day 12 745 2893   329 1665
Day 14 860 3393   352 1761
Day 15 899 3486   362 1810
Day 19 968 3709   485 2816
Day 20 1006 3822   500 2811
Day 27 1104 4033   554 2806

 

You’ll notice that some days I got a lot done, other days not so much.  Life happens.

Here are the Further Steps I took to reach 1000 Followers in 20 Days

Step 6:   Each day, if time allowed I posted some Instagram pics. 

I use the free version of Canva to create all my official pins and posts.  On my personal page, I simply upload photos, as is, from my phone camera.  Super quick and easy! 

Within these first 20 days my style has emerged. 

I usually post 3 pictures for each article up on my site.

The two on each side look similar, the one in the middle has a different design and is meant to be the one that stands out the most (although I usually seem to get the most likes on the picture on the left hand side – possibly because it’s the one I post latest in the day)?   

Step 7:  When I load up the Instagram pictures for an article I add hashtags relating to that article and look for other posts using those hashtags. 

e.g. When I uploaded my posts about this interview with Mom Inventor, Julia Christie – I looked for other posts on #mominventors #muminventors  #mominvented etc. 

Step 8:  I then go to the hashtags most relevant to the article and like, follow or comment on as many posts that show up under that hashtag as I can (time permitting). 

I figure these people will most likely be my target market for this article.

Step 9:  On 17th February (Day 14), I started adding some of the hashtags I found on these articles by Sarah at Venus Trapped in Mars:

INSTAGRAM HASHTAGS FOR BLOGGERS THAT WILL TRIPLE LIKES

30 MORE INSTAGRAM HASHTAGS FOR BLOGGERS THAT WILL TRIPLE LIKES

I think it has increased likes, but I can’t in all honesty say it’s tripled my likes, as I also get lots of likes on posts that don’t include these hashtags.

It has however, made me aware of the impact of hashtags.  When I look for the correct hashtag to use for an article I take notice of how many people have used these hashtags.   The more people using them, the more Insta traffic you could receive if you use them.

It’s also prompted me to start thinking of my own original hashtags, one’s that no-one has come up with before – as these will then be tracked back to me.

e.g. I’ve been thinking of doing a series on our favourite Toddler Play Spots in Cape Town for ages.  So I’ve created #bestplayareascapetown and kicked off my series with our visit to Warwick Wine Estate this week.

Here are my most loved posts so far:

1000 instagram followers in 20 days

 

 

 

 

 

 

 

 

 

 

 

 

186 likes – 11 comments

 

 

 

 

 

 

 

 

 

 

 

 

 

 117 Likes, 8 comments

 

 

 

 

 

 

 

 

 

 

 

 

 

118 Likes, 10 Comments

 

 

 

 

 

 

 

 

 

 

 

 

 

114 Likes, 5 Comments

Step 10:   Step 10 has a few steps. 

You’ll notice that Instagram does not link directly to your website as Pinterest does. Nor, do you have the option of adding a clickable link to each image you post.   The only place where you can add a clickable link is in your Profile.

Of course there are ways to get around this irritation, but they cost money.  e.g. Later’s Linkinbio costs a minimum of $19 a month.

I devised my own way to get around this and it doesn’t cost me a cent.

Firstly, I realised that the titles of my articles were way too long for anyone to type in and they had all those pesky hyphens between each word.  

  1. So I uploaded the Pretty Link Plugin to both my sites (I’m using WordPress and the Pretty Link Plugin is free).
  2. Just before I load a new article on Instagram (post 3 new images), I create a Pretty Link for the article.
  3. I look for one word, if possible, that encapsulates what the article is about and will be really easy for someone to type in.

 e.g. This link:  https://inspiringmompreneurs.com/mum-invents-pacifier-for-weaning-a-toddler-and-its-selling-like-hot-cakes-on-amazon

Became this Pretty Link: https://inspiringmompreneurs.com/ditchthedummy

  1. Then I go to my Instagram profile and change the existing link to this new link.

Step 11:  At some point in my first 20 days I went back and re-read the Living for Naptime article properly and considered automating. 

I loaded the Crowdfire App and tried the free version for a day, but it didn’t make sense to me. 

The free version didn’t have the functionality Chrystie mentioned in her article and was asking me to post Instagram posts belonging to huge influencers (but not any of the one’s I follow). 

Now on Pinterest, StumbleUpon and Flipboard I happily post other people’s articles all day long as curating is an essential part of the strategy on Pinterest, StumbleUpon and FlipBoard.  But I just couldn’t see how posting other people’s posts would fit into my Instagram posting strategy.

So I deleted the Crowdfire App off my phone and continued with my usual steps.

On Day 20, a friend and fellow blogger, Lynne Huysamen, offered me a trial of Mass Planner. Lynne has training on Mass Planner on her site Small Online Business Opportunity.

We tried it out for a couple of days for Happy Human Pacifier, but I just couldn’t get comfortable with the loss of control.  While Mass Planner is switched on, I’m not able to follow any new people.  I wasn’t mad about “unfollowing” people either.

So for me, for now, automation is out.  It doesn’t fit into my philosophy of connecting personally with other Moms (see Golden Tip 2).

Step 12:

Once I reached 1000 Followers, I was able to join Webfluential and get an idea of what I could charge for sponsored blog posts ($150) and Instagram posts ($30 per post).  This was my end-goal.

Here are some Golden Tips you can keep in mind if you’re also keen on a speedy rise on Instagram:

Golden Tip 1:

When you’re developing your own posting strategy, remember: if you’re looking at 3 pictures in a row on Instagram, the picture you post first is going to be the one that lands up on the right hand side. 

Bear in mind that most people read from left to right, so if you’re telling a story in 3 posts, you actually start by posting the end of the story.  Make sense? 

In my mind this is a design flaw in Instagram, unless you’re used to reading Hebrew or Arabic. 😉

Golden Tip 2:

Connect, connect , connect… especially with influencers and Moms doing what you’re doing…

I went through the list of collaborators on my Pinterest board, Mompreneurs Unite and searched for them on Instagram.  These are all Mom Entrepreneurs I’ve already connected with on Pinterest. Why not build the relationship with them on Instagram where we can engage more?

I went through the SA Mom Blogs blog roll and followed everyone who had provided their Instagram details.  Yes, I’m following all of YOU.  And yes, I’m reaching out to you in this article to follow me back.  Pretty please?

Golden Tip 3:

So far I’ve taken no heed of the “don’t follow more people than follow you” rule. 

I might have to look at that at a later stage, if it becomes a “thing” but my process is working for me at the moment.  Plus I hand-picked each and every one of the people I’m following so I’m not going to let them go that easily.

Golden Tip 4:

A great way to ensure that your organic website traffic also joins you on social media is to install the Milotree Pop Up.  I’m using the free version and it’s working perfectly for me.

Golden Tip 5:

Another little trick I learnt that helps me on Instagram is how to re-order posts.  If you’re using wordpress and would like to highlight a particular post that you posted ages ago, simply install the Post Types Order Plug-in.  With this plug-in you can very simply re-order your posts so that the one you’re highlighting appears first on your home page.

Would love to hear from you – were these steps and tips useful to you?  What’s your social media strategy?  Do you think I’m crazy not including Facebook and Twitter in mine?  Share your views in the comments below.

Lauren Kinghorn – Mom Blogger in the Mother City

Lauren is a wife, mother, writer living in beautiful Cape Town.  She is mom to a lively toddler son and has a gorgeous bonus daughter who’s a teen.  Lauren is passionate about Shining the Spotlight on Mom Entrepreneurs and Breastfeeding Moms. 

Connect with Lauren on Pinterest  Instagram  Google Plus  Linked In  Flipboard  Stumbleupon

Visit her blogs:  Inspiring Mompreneurs and Happy Human Pacifier.

5 Lifestyle Bloggers you need to be following on Instagram

Lifestyle is such a subjective category because what you find visually appealing I may not and vice versa. So these five bloggers are our favourite because they inspire us and full our feeds with all the pretty things!!

I love City Girl Searching. Her feed is probably one of the prettiest ones I follow. It is soft and elegant but also fun and upbeat! (Also she is running an April photo challenge – join in if you want.)Lifestyle Bloggers|SA Mom Blogs

Lindi has recently put a lot of effort into creating a really stylish brand that celebrates women and living a beautiful lifestyle. She does motherhood with style.Lifestyle Bloggers|SA Mom Blogs

Kim Gray – probably best know for her epic giveaways but she also has a stunning Instagram account which is a stunning account of her life in Dublin.Lifestyle Bloggers|SA Mom Blogs

Inspired Living does just that, it inspires us to live more beautiful lives. The decor ideas and stunning landscapes transport you to a beautiful place and make you want to buy a beach cottage immediately.Lifestyle Bloggers|SA Mom Blogs

Lovilee is really like a Pinterest board that requires no effort. Check it out and tell me it is not just stunning and that you don’t want to buy all the things!!!Lifestyle Bloggers|SA Mom Blogs

Who are your favourite Lifestyle bloggers on Instagram?

 

Beauty Bloggers you want to be following on Instagram

Beauty Bloggers|SA Mom BlogsWe are taking a break from Mom bloggers today and focusing on the beauty industry from a little bit 🙂

The awesome thing about beauty bloggers and Instagram is that their accounts are so visually appealing because generally they have a lot of colours  and fun stuff to photograph.

Also many of them have tutorials and how to guides, which is so helpful to those of us, like me, who have no make up sense at all.

Megan Kelly – if you are looking to perfect your eye make up then Megan is the one to follow. She shows you how to do it in easy tutorials . She also does share a whole lot of other beauty related posts like reviews and tips.Beauty Bloggers|SA Mom Blogs

Pink Peonies – I love this account. It is bright and fun, it makes you want to run out and buy all the pretty make up things.Beauty Bloggers|SA Mom Blogs

Pretty Messy Mellon – she is currently pregnant so there is a bit of baby in the mix but she does have a lot of beauty posts. Her feed is bright and colourful as well.Beauty Bloggers|SA Mom Blogs

Kiss, Blush and Tell – There is beauty overload on this account! There are product reviews and products and tips and donuts! Beauty Bloggers|SA Mom Blogs

Mascara and Mimosa – This account has such a stunning elegant feel to it. A lot of thought clearly goes into every photo and it features some really great products.Beauty Bloggers|SA Mom Blogs

Who are some of your favourite beauty bloggers?

Header Image Credit: Creative Convex

10 Tips To Improve your Instagram

https://www.instagram.com/samomblogs/I used to think Instagram was purely for pretty pictures and inspirational quotes but it is so much more than that, it is a great platform to build an audience and engage with your readers, if done right. I have come to realise that simply posting images does not mean you have a good account nor does it mean you will build a following.

I am going to share some of the lessons I have learnt recently but I strongly suggst you sign up for some of Alex Tooby’s videos, join her Facebook group and Ashley Knights Facebook group, both have some valuable resources, advice and lessons.

    1. Make sure your profile is relevant and contains information about who you are. Use keywords and make sure they will attract the audience you want. Remember your call to action in your bio!
    2. Know your audience. Who do you want to follow you? Moms? Fashion peeps? Brands? Once you know this, you will know what photos to full your feed with.
    3. Take photos that fit with your “theme”. This is a little bit tricky for mommy bloggers because most of us blog about everything so often post photos of our kids, food, crafts and anything we find interesting. You can make it work though if you keep the photos similar. Check out the feed below and you will see what I mean. The photos are all different, of different things but they are also similar. Instagram is all about the visual appeal so you when people arrive at your account, it needs to be as appealing as possible.Moms on Instagram|SA Mom Blogs
    4. Take GOOD photos. We can all point our camera at something and click but not all of these photos need to be shared. Don’t share blurry photos or photos that are grainy or have no point (other than to you in the moment). Share those images on twitter, save your thought out, pretty photos for your Instagram account.
    5. Don’t post too often or too seldom. There are mixed thoughts on this but once a day on Instagram is often enough, you can do two or three posts but more than that can be too much. Instagram is more about quality than quantity but you do need to be active.
    6. Use hashtags. I have avoided hashtags because they are messy and I find posts with them in annoying but during one of Ashley’s videos she says  to put them in the comments. It is neater and you can go wild with the amount of hashtags you use because it doesn’t interfere with your caption. Make sure though that the hashtags are relevant to your brand and your post.
    7. Interact with other brands similar to yours. Find other mommy bloggers who blog about crafts if that’s your thing and comment on their posts. (You can find them by searching hashtags you are using). Commenting brings followers and creates engagement.Instagram Tips|SA Mom Blogs
    8. . It is ok to use images that aren’t your own. What I mean by this is that there are  resources that offer free images that you can use. Obviously you don’t want to use an image of someone on the beach and caption it “I am enjoying the weather”, but if you want to create quotes then these images come in very handy. Remember to credit the original source!!!
    9. Be unique. There are millions of people on Instagram. Millions of fashion bloggers, mommy bloggers, parents – everyone wanting a piece of the pie. People will follow you because you offer something special, something unique to you and your brand.
    10. Be Real! We all know that often a lot of work goes into creating an Instagram photo but do not lose your “realness”.

If you found this post helpful then please share with you friends, don’t forget you can follow us on Facebook, Twitter, Instagram and Pinterest.

First image credit – City Girl Searching

Moms you need to be following on Instagram

Instagram is fast becoming my favourite social media platform. I am more of a visual person so scrolling through pretty images is food for my soul.

These are a few of the mom bloggers who are doing Instagram right. Only when I was putting this post together did I realise that all of the SA moms have boys!

Cassan Ferguson – this account is a mix of inspiration, Cassan’s little boy and some stunning selfies.Moms on Instagram|SA Mom Blogs

Leigh Geary – mom to two little boys, Leigh’s account is all about the awesome. Her images are stunning and aren’t just of her boys but a mix of life in Cape Town.Moms on Instagram

Chereen Strydom – I was not sure if I should add Chereen to this post or the beauty blogger one but since she posts of her son a fair amount I am sharing here. Chereen also has Instagram down and her images are well thought out and visually appealing.Moms on Instagram|SA Mom Blogs

Fun With Mama – I love this account. She shares, practical ideas and tips on activities to do with kids and most of the stuff she does is super easy to do at home.Moms on Instagram|SA Mom Blogs

And Fat Mum Slim –  we all love Fat Mum Slim. She is a blogger but has almost perfected Instagram and many of us do her monthly photo challenges.Moms on Instagram|SA Mom Blogs

Who are some of your favourite mom bloggers on Instagram?

You can also follow us at SAMOMBLOGS on Instagram!